Getting to Know the Bomb Essay Example | Topics and Well Written Essays - 500 words

Getting to Know the Bomb - Essay Example Henrickson states in the preface that it was "Not until the 1980s, when there arose signs of an organized and widespread antinuclear activism in America". It can only be presumed that the author slept through the 1960s when the anti nuke people woke up from the brainwashing of the 1950s. If the Russians had not also had the bomb, the country would still be asleep at the switch. She further states that, "no such revolutionary change engulfed America". She discounts the cultural revolution of the beatniks and hippies. They were reacting to a world gone mad with nuclear weaponry and rabid with military power. How many other technologies do we as a culture ignore out of fear that they are the only things between us and doomsday Is eavesdropping technology the government's new edge and the current paranoia Statesmen rule with leadership, governments with fear. Will we have to learn that Al Quieda is tapping our phone to bring attention to that new threat Like atomic weapons, it's hard to integrate them into our life like a microwave oven.

Master Slave Dialect Essay Example for Free

Master Slave Dialect Essay The insightful analysis of Hegel in his Phenomenology of Spirit concerning the development of self consciousness revolves around the important impulse to â€Å"Self Consciousness† in which he details the master/slave dialectic. Contrary to preceding German Idealists, Hegel does not hold the assumption that the conscious agent is self conscious a priori; rather, the agent must establish this notion of self-conception through experience. This experience become developed through time and is therefore associated with the concept of â€Å"history†. It can even be claimed that any development of self consciousness must be conditioned historically as much as it draws upon the demands of desire and the means to its sating. Self consciousness is therefore far from innate with regard to individual agent. This break with tradition appears to be in arguing that self consciousness emerges out of non-self consciousness over time in a process which is conditioned historically. Commentators are however not in agreement in regard to the specifics of this historical process and its holistic ontological location, particularly in the nature of the process which underlies the development of self consciousness. Alexandre Kojeve finds Hegels dialectic of the mater/slave relationship to be referring to historically conditioned, material processes. The basic question concerns the amount of historicity required for the development of self consciousness: is it a purely external process brought about by the conflict between two living beings, or is it an internal struggle that encompasses the conflict between various faculties? Kojeve argues for the former interpretation. Kojeve on the Historicity of the Master/Slave Dialectic Kojeves analysis of the master/slave dialectic integrates Marxist conception of class struggle with Hegels phenomenological account. Beginning with Hegels view of desire, Kojeve holds the assumption that the physical creature is the basic unit of consciousness and the locus of desiring. It is from this foundation that humans, together with animals, have desire referred to as the drive to alter external shapes or forms of being to that which would suit their own interests and being. Desire seeks to transform the world, to negate the external object in its own existence and put it to the use of the desiring being. Kojeve, for instance, points to the desire of hunger as a clear example of a desire that a being has that negates the very existence of an object through radical change. The essence of human being lies in this power of negation; he argues that man is negating action, which transforms given being and by transforming it, transforms itself (Kojeve, 1980: 38). The difference that lies between human desire and animal desire is that human desire goes so far as to surpass itself. Humans possess desires that result in the negation of their conception as natural beings. This leads to the possibility of self consciousness which needs â€Å"transcendence of self with respect to self as given† (ibid 39). The key to this transcendence could be human desire if it focuses on that which liberates oneself from that mode of being. The ability to desire non-being is characteristically human and enables an individual to free himself from the concept of being that so enslaves human life. Instead of corresponding to the pulls and pushes of nature, humans can employ desire to transcend the mere â€Å"freedom of the turnspit† and achieve self consciousness. Kojeve is stressing on the biological basis of the master/slave relationship by labeling biological drives â€Å"desires†. The major difference between humans and animals is the ability of humans to desire non-being or death. According to Kojeve, the ability to desire non-being is the extreme limiting case of human freedom. Humans are free from their essence in the most basic way possible; they can opt to end it through their own desires. It is at this point that a desiring consciousness makes the realization that there are more than objects of desire in the world. The desiring subject becomes cognizant of other conscious beings in the world. According to Kojeve, a conscious being can only be satisfied when the other desiring conscious meets its desire for recognition. This is not a natural reciprocation from other beings, and the consequent lines of action are competitive in nature. There exists a struggle between the two agents in a life and death fight for recognition of the other. It appears that since humans demand recognition from the other being and possess the capacity to transcend natural animal desires through the desire of non-being, a struggle ensues between these desires. It seems as if Kojeve is arguing that freedom and ultimate worth reside in the ability of the being to defy nature and desire, and risking destruction in the face of inclinations towards natural preservation. Why is this risk being taken? The non-essential end of this endeavor is identification from another desiring consciousness. The only moment that animals seem to risk their lives is when they are pursuing the means to preserve their life. Humans on the other hand can defy nature to achieve desired recognition from other creatures of the same capabilities. Recognition cannot be gained from any animal in this scheme. It must be from a being that can also risk all of its natural prerogatives in the pursuit of the same end of recognition. Kojeve conceives of Hegels transition from a life and death struggle to one in which no being dies as a last and irreducible premise in the Phenomenology. It appears to be a mere assumption that the deadly struggle ends in one being assuming the role of the master and the other of the slave. According to Kojeve, this results from the ability of the master, and the inability of the slave to resist his natural instincts for survival. The master was strong enough to continue risking his life, while the slave eventually succumbed to his natural desires and attempted to preserve his life through assuming the role of the slave. Kojeve suggests that, â€Å"the vanquished has subordinated his human desire for recognition to the biological desire preserve life. The victor has risked his life for a non-vital end† (ibid 42). At the beginning of the struggle, the two agents appear to be unequal with regard to resolution and stamina. The one who is to be the slave is not capable of continuing the struggle and is therefore forced into subjection as the only way of preserving his life. It must be judged therefore that if both agents had similar resolution and power, the struggle could possibly and with both being slain. This is of course a condition that would not aid the establishment of self consciousness or the extension of biological life, perhaps explaining which Hegel stresses on the ascendance of one master and the servitude of one slave. The work of the slave is the intermediary between the master and the world of nature. According to Kojeve, it is this work that enables the master to satisfy all his needs without personal expectation; the master desires while the work of the slave bends nature to meet these desires. From the masters perspective, desire is followed by immediate satisfaction. From the perspective of the slave, the desire of another is answered with their labor, which then results in the others desire being satisfied. In this scheme, the master is tied to the drives of nature; while he could risk his own natural drives to secure recognition from the subjugated other, his courage and freedom then faded into a mere pursuit of particular biological desires. According to Kojeve, the master remains a natural being, an animal since he maintains this state of egocentric desire and the satisfaction of desire. The actual action of negation and transformation that is achieved in the instantiated relationship of the master and the slave appears in that of the slave. He is the one that is acting and transforming the world, whereas the master merely has desires qua natural being. Given this foundation, Kojeve realizes that the base is set for the possibility of a historical process which is holistically the history of the Fights and the Work that finally ended in the Napoleonic wars and the table on which Hegel wrote the Phenomenology so as to comprehend both those wars and the table. History starts with the resolution of the initial struggle into two classes, those of the master and slave. All material products and future struggle are to be comprehended within this simple framework of master/slave dialectic. History is nothing but a product of the master/slave struggle, made up of entirely of such struggles, and is no more when such struggles end physically. The materialist tendencies in such a conception is quite evident especially when Kojeve remarks that man must always be either master or slave, and that beings must be in a relation with each other for them to be at least considered human. The extreme historicity of the master/slave dialectic is obvious in this conception which is important in describing not only the progress of world history but also the universal history, offering in details the interaction of humanity with the rest of the natural world. According to Hegel, the slave interacts with nature. It therefore follows that natural history details the progress of slave overcoming nature and bending it to its will. The will of the slave is however not the operative force here; instead, it is the masters mediated will that drives the slave to his interaction with nature through his labor. According to Kojeve, it is this fundamental interaction with nature that enables the dialectic reversal of the masters dominance and the slaves subservience in the Phenomenology. The reading of Hegels master/slave dialectic by Kojeve is quite materially founded in its historicity. It involves conflict of individuals or groups, and requires that they resolve into two groups; those that fear death and become the slaves and those that can surpass this fear of death by risking their life and become masters. History starts with this struggle, and the entire history is the continuation of this struggle until the slaves are finally freed from the tyranny of the masters. The sources of this ultimate freedom are work, fear, and service, but only after the slave journeys through a series of ideologies, by which he seeks to justify himself, his slavery, to reconcile the ideal of freedom with the fact of slavery (ibid, 53). The final point of history, according to Kojeve, is when the physical struggle between mater and slave ultimately ceases. History reaches its final point since it is nothing but the constant struggle between masters and slaves. It is in this note that Kojeve ignores much of Hegels true purpose behind Phenomenology. Inadequacy of Kojeves formulation The materialist reading of the master/slave dialectic has been characterized by much criticism owing to what it has ignored concerning Hegels phenomenology. In emphasizing on the purely external struggle between two agents, such a reading simplifies the integral, internal role of another in the establishment of the subjects self consciousness. Kojeve unduly restricts the master/slave analysis in Hegels Phenomenology to the external struggle between two creatures. The true reading of this dialectic must encompass other perspectives as well. The master/slave dialectic can be explicated from three perspectives. The first is the social which is exclusively adopted by Kojeve. This reading focuses on the physical, actual struggle of persons or groups to acquire recognition and power. It is however not enough to take this social perspective for the entire master/slave dialectic. The psychological perspective complements it, which regards the dialectic as an interpersonal struggle within the individual ego. With this regard, the master and slave are various powers or patterns of the mind itself. The latter perspective is one of fusion between the previous two perspectives; the ego is changed by internal processes that are set in motion due to the external struggle between agents. As far as the limitations of the social perspective is concerned, there is no problem with Kojeves analysis. The actual disagreement with Kojeve is enabling the historicity of the psychological account of the master/slave dialectic without reducing it to material conflict between physical agents. The heart of Hegels though is the Platonic parallel between conflict in the stater and conflict in the individual agent. According to this interpretation, the quest for harmony will enable the master/slave dialectic on the levels of both the social and the psychological. The psychological perspective on this dialectic is required to comprehend the succeeding development of self consciousness. Vital to this conception is the idea that the faculties of the ego must contend in order to act because a single comprehensive faculty, regardless of the number of egos, would render them either completely static or completely destructive. Therefore, internal conflict must underlie any external conflict. There is thus the possibility of giving a psychological interpretation of the master/slave dialectic as a struggle within the soul, of the ego striving for self consciousness. Problem with Kojeve according to Carl Schmitt and Emmanuel Levinas The fundamental commonality between Schmitt and Levinas is their replacement of a Hegelian conception of politics as a struggle for recognition emanating from an originary battle to the death with the view that the originary relationship is rather between the rescuer and the victim, always in the presumed presence of some third whose ethical position is not known. At the end of a century that is characterized and dominated by the dialectic of revolution and counter revolution, a shift to Levinas and/or Schmitt can help in understanding the post cold war linkage between the global and the local as a humanitarian relation between the rescuers and the victims and a political doctrine of preemptive third party intervention. Lavina argues that, by relating to beings in the openness of being, understanding finds a meaning for them in terms of being (Lavina, 2006: 87). With this regard, understanding does not invoke them but only names them. Understanding therefore carries an act of violence and of negation. Violence is therefore a partial negation. This partial negation can be defined by the fact that without disappearing, beings are within ones power. Violence denies the independence of beings. Possession is the means whereby a being, while existing, is partially denied. Lavina holds that it is not merely a fact that the being is an instrument and a tool, that is, as a means, it is also an end. According to Lavinas, peace is the paradigmatic ethical relation between one and another in proximity. As a relationship of pure exteriority of two neighbors, each of whom is incapable of knowing the others inner life, peace is entirely different in its origin and demands from the political pursuit of justice. Lavinas sees the responsibility for other human being as anterior to every question. Lavinas acknowledges politics as involving comparison, reciprocity and equality which is external to ethics and is always about peace rather than justice, and presumes human incommensurability. The specific political distinction to which political actions can be reduced is that between friend and enemy according to Schmitt (Schmitt, 1996: 26). The antithesis of friend and enemy does not contradict to the relatively independent criteria of other antitheses. He conceives of the distinction between friend and enemy to denote the utmost degree of intensity of union or separation, association or dissociation. It can exist both in theory and in practice without having to draw from other distinctions. His view shifts from that of Kojeve in the sense that he conceives of the other not to be necessarily an economic competitor. In other words, he does not view master/slave dialectic in the sense that Kojeve views it. According to him, a political enemy does not necessarily have to appear as a competitor. According to him, only the actual participants can correctly identify, comprehend and judge the concrete situation and settle the extreme case of conflict. Each participant, he argues, is in a position to judge whether the adversary intends to negate his opponents way of life and therefore must be repulsed or fought in order to preserve ones own form of existence (Schmitt, 1996: 27). Terrorism as it pertains to master slave dialect Terrorism is an ideology of violence meant to intimidate or cause terror for the aim of exerting pressure on decision making by state bodies. It encompasses a series of acts that are meant to spread intimidation, panic, and destruction in a population. These acts can either be carried out by individuals and groups that are opposing a state or acting on behalf of the state. The question of violence is closely connected with sovereignty. The master slave dialectic must be a violence that makes sense, violence that results in the production of sense in the form of man and history. Terrorism on the other hand is a senseless violence that lays waste without recognition. In order to produce history, the master slave dialectic must produce the positions of master and slave. Because the master has not encountered death in all its terrifying reality as the absolute master and the slave has, the slave possesses the power over the master. In this situation, the act of terrorism is a struggle between masters and slaves. The terrorists have confronted the reality of death. Having defeated the slave, the master forced him to work. This labor implies that while the master is idle, the slave labors at transforming the world. The transforming labor of the slave eventually gives it the power to take up once the liberating Fight for recognition that he refused initially for fear of death. Terrorism thus becomes an element of a struggle between the master and the slave. According to master slave dialectic, the course of history is determined by this struggle.

Free College Admissions Essays: Multifaceted Background :: College Admissions Essays

Multifaceted Background-- University of Illinois Writing a self-reflective tirade is perhaps one of the most difficult tasks to perform. I have found myself pondering this topic for an unusually long time; no one has ever asked me to write about my culture-- the one thing about myself which I understand the least. This question which is so easy for others to answer often leads me into a series of convoluted explanations, "I was born in the U.S., but lived in Pakistan since I was six. My brothers moved to the US when I was thirteen" I am now nearly twenty, which means I have spent half my life being Pakistani, the other half trying to be American, or is the other way around? I do not consider myself Paki-American. I am too "Americanized" to be Pakistani. (although by birthright, I am American), and I am not quite up to par with the American way of life. So what does all this have to do with my culture, what does a label really matter to cultural identity? It matters much. I believe that this seemingly trivial confusion over labels reveals the even greater confusion that surrounds my cultural identity: Am I a bridge between these two multifaceted cultures, or have I become a mosaic displaying colors from here and there, and elsewhere too? Perhaps both, and I could be a colorful bridge, or perhaps neither. Whatever the case, I cannot seem to separate these absolutely disparate realities within me. Their forces are still clashing, coming together within me, creating a wonderful confusion out of me. I believe that to truly analyze my culture, the roots of this confusion must be explored. In the span of this essay, I must try to encompass the widths of two wo rlds, their unique interactions within me... which I hope constitute what is called culture. I am an alien of sorts. I am an alien in my own country... but what is my own country? I am an alien wherever I go. In Pakistan, my somewhat eroded Urdu reveals my American leanings. In the U.S., my slight accent and appearance mark me as a "minority." Being bi-cultural has placed me in a perplexing portal between two separate worlds, with their own unique ideology, thinking, traditions and

Marketing Segmentation

Core benefits : Core benefit is the major benefit or satisfaction that customers are looking from a good or service one buys. This benefit can be happen from person to person. The Cassowaries watch that we produced provides convenience as well usefulness. The watch aims to improve in style and increases the functions of normal analog watch. In 21st century, the watch exist not only to Just to know about the time, but it can be a part of accessory for people to wear it and be more stylish and fashionable.Moreover, with this multipurpose product, it will enhance your fashion sense and reflection. Actual Product : Actual product is the physical parts of the product like benefits and features that affects to customers who purchase our product. In this level, there are four strategies which involve branding, adding features, organizations and benefits. Also that combines to deliver a product with specified benefits to our customers. The Cassowaries watch already has gone through for the t esting before it actually launch.The functions and designs are further modified to give more satisfaction and fulfill the expectations for customers. The actual benefit that added to our product is a WI-if function. This WI-FL function will allow our customers to use WI-FL through their smart phones. Basically, the watch has same facility as router. It requires customers to log in to our Cassowaries watches website to register, to make a simple contract between customers and our company which allows them to able to use Wi-FL by paying a usage fee per month.Also, we came out with this system that those who register with premium members, they will be able to have luxury to get a free usage of a WI-FL for a week. Definitely the premium registration is more costly, but we are sure that the customers will satisfy with this contract and they will not regret to use our product. Last but not least, we make our watch to be more useful and multi-function. Our watch can be turned into a neckla ce. The chain of the watch can be removed from the face of the watch and the new chain for the necklace which given upon purchase, an be re- clipped in the watch.So it can be a necklace as well. The chain is made of jewels for watch, light material and few Jewels for necklace chain as to prevent the tiring in neck due to a heavy weight of chain. It will make the customers more fashionable as well as stylish. Augmented Product : Augmented product is a commodity that has both the primary physical attributes and the non-physical attributes that are added to increase the product's value such as after sales service.After purchase, we measure the wrist size and adjust the length f chain in the spot for our customers as well as neck size. And so, they are able to wear it right after they purchase. We have total 3 years warranty and guidance booklet will be given for customers who are not clear of using it. There is a website for them to check about our products and Q and A sessions with cu stomer service. Conclusion : Promoting a new product will never be an easy work as the competition is tough and most of customers have high expectations in modern society.It will not be that successful to Just have colorful appearance. What we need is to target correct group of people in right time at the correct place and to focus more on satisfying their needs and wants. However, we will not be able to get a competitive advantage by Just satisfying them over our competitors. Looking forward and predict the needs and wants is the epitome method to gain competitive advantage from our competitors. Http://www. Neurotransmitter. Com/lesson-store/lesson-three-levels-of-a-product. HTML Marketing Segmentation S NO. | NAME OF PRODUCT| MARKET SEGMENTATION| 1. | Gillette Mach 3(New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer, comfortable shave with less irritation3 – even on the most sensitive areas of the face. )| a) Demographic: 1) Gender: Male 2) Age: 16 and above 3) Income: 25,000 and aboveb) Geographic: Urban areasc) Social Class: Middle class to Elite Class| 2. | Fair and Lovely(Fairness that changes your destiny. )| a) Demographic: 1) Gender: Female 2) Age: 15 and above 3) Income: 20,000 and aboveb) Geographic: Urban areasc) Social Class: Middle class| 3. Faber Castell Colors(Faber-Castell has a time honored commitment to tradition, quality, and innovation for all of its brands. )| a) Demographic: 1) Gender: Unisex 2) Age: 3 years and above 3) Income: 25,000 and above 4) Occupation consume: Studentsb) Geographic: Urban areasc) Social Class: Elite class| 4. | Honda CG 125(Honda Motorcycles is defined by Quality, Performance, Speed, Economy Pe trol and Re-sale Value. All these have managed to successfully bag your trust on the New Honda CG125. | a) Demographic: 1) Gender: Male 2) Age: 18 and above 3) Income: 50,000 and above 4) Occupation: Work with frequent ridingb) Geographic: Urban and Rural areasc) Social Class: Middle (Urban) Elite (Rural)| 5. | Colgate Toothpaste(Strengthens teeth with active fluoride. Fights cavities and leaves your mouth with a fresh feeling. )| a) Demographic: 1) Gender: Unisex 2) Age: 3 years and above 3) Income: 25,000 and aboveb) Geographic: Urban and Ruralc) Social Class: Middle to Elite class| Marketing segmentation a. The process of dividing the total market in to several heterogeneous groups. b. The process of bringing several small, unreachable segments into a definable market segment. c. An attempt to reach all consumers with a single marketing mix. d. Practiced by both profit-oriented and not-for-profit organizations Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feelings and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way, and promoted in a certain way. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private sector. Small segments are often termed niche markets or specialty markets. However, all segments fall into either consumer or industrial markets. Although it has similar objectives and it overlaps with consumer markets in many ways, the process of Industrial market segmentation is quite different. The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment). The overall intent is to identify groups of similar customers and potential customers; to prioritise the groups to address; to understand their behaviour; and to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. Revenues are thus improved. Improved segmentation can lead to significantly improved marketing effectiveness. With the right segmentation, the right lists can be purchased, advertising results can be improved and customer satisfaction can be increased. Â   Marketing Segmentation Core benefits : Core benefit is the major benefit or satisfaction that customers are looking from a good or service one buys. This benefit can be happen from person to person. The Cassowaries watch that we produced provides convenience as well usefulness. The watch aims to improve in style and increases the functions of normal analog watch. In 21st century, the watch exist not only to Just to know about the time, but it can be a part of accessory for people to wear it and be more stylish and fashionable.Moreover, with this multipurpose product, it will enhance your fashion sense and reflection. Actual Product : Actual product is the physical parts of the product like benefits and features that affects to customers who purchase our product. In this level, there are four strategies which involve branding, adding features, organizations and benefits. Also that combines to deliver a product with specified benefits to our customers. The Cassowaries watch already has gone through for the t esting before it actually launch.The functions and designs are further modified to give more satisfaction and fulfill the expectations for customers. The actual benefit that added to our product is a WI-if function. This WI-FL function will allow our customers to use WI-FL through their smart phones. Basically, the watch has same facility as router. It requires customers to log in to our Cassowaries watches website to register, to make a simple contract between customers and our company which allows them to able to use Wi-FL by paying a usage fee per month.Also, we came out with this system that those who register with premium members, they will be able to have luxury to get a free usage of a WI-FL for a week. Definitely the premium registration is more costly, but we are sure that the customers will satisfy with this contract and they will not regret to use our product. Last but not least, we make our watch to be more useful and multi-function. Our watch can be turned into a neckla ce. The chain of the watch can be removed from the face of the watch and the new chain for the necklace which given upon purchase, an be re- clipped in the watch.So it can be a necklace as well. The chain is made of jewels for watch, light material and few Jewels for necklace chain as to prevent the tiring in neck due to a heavy weight of chain. It will make the customers more fashionable as well as stylish. Augmented Product : Augmented product is a commodity that has both the primary physical attributes and the non-physical attributes that are added to increase the product's value such as after sales service.After purchase, we measure the wrist size and adjust the length f chain in the spot for our customers as well as neck size. And so, they are able to wear it right after they purchase. We have total 3 years warranty and guidance booklet will be given for customers who are not clear of using it. There is a website for them to check about our products and Q and A sessions with cu stomer service. Conclusion : Promoting a new product will never be an easy work as the competition is tough and most of customers have high expectations in modern society.It will not be that successful to Just have colorful appearance. What we need is to target correct group of people in right time at the correct place and to focus more on satisfying their needs and wants. However, we will not be able to get a competitive advantage by Just satisfying them over our competitors. Looking forward and predict the needs and wants is the epitome method to gain competitive advantage from our competitors. Http://www. Neurotransmitter. Com/lesson-store/lesson-three-levels-of-a-product. HTML

Promotion of Healthy Lifestyle Essay

Nowadays our life is getting more and more tense. People live under the press of different problems, such as social, ecological, economic and others. They constantly suffer from stress, noise and dust in big cities, diseases and instability. A person should be strong and healthy in order to overcome all difficulties. To achieve this aim people ought to take care of their physical and mental health. There are several ways to do it. The state of your body depends on how much time you spend doing sports. At least everybody must do morning exercises every day. The most healthy kinds of sports are swimming, running and cycling. Doing simple exercises every day can increase your health level and improve your immune system. Physical training strengthens your organism and allows effective fighting with illnesses. So if you are active, breathe fresh air and don’t stay too much time indoors you will not have problems with your health. Healthy food is also a very important factor. Overeating causes many dangerous diseases. The daily menu should include meat, fruit and vegetables, milk product, which are rich in vitamins, fat, proteins and etc. On the other hand modern diets are very popular especially among women. Diets may be harmful, if they are used in the wrong way. Food is a key element of our good health. Eating healthy, nutritious and vitamin-rich products can improve your health. Fruit and vegetables are natural resources of vitamins A, B, C and E and other useful substances. Bread, dairy products, nuts and low-fat meat give you a large amount of energy and nutritious elements. To be healthy, people should get rid of their bad habits. It’s necessary to stop smoking and drinking much. Everyone should remember that cigarettes, alcohol and drugs destroy both body and brain. Besides according to statistics most of crimes are committed by people under the influence of drugs and alcohol. A person with bad habits risks to get a lot of illnesses. Smoking cigarettes shortens your life and can cause cancer. Drinking alcohol ruins your organism, destroys your nervous sytem and leads to liver malfunction. Taking drugs causes addiction and a large number of such illnesses as cancer, AIDS and tuberculosis. If you want to live a long and healthy life you should give up all your bad habits. In addition it is recommended to watch TV less, avoid anxiety and observe daily routine. Certainly it’s hard to follow all these recommendations, but every person have to choose between healthy life style and numerous illnesses. – good and healthy sleep: Sleep is one of the main factors that influences our health. Every person needs to sleep about 8 hours to stay active during weekdays. Bad sleep can decrease your mental and physical abilities, and become a reason for illnesses and stress. At the end I’d like to conclude that without health our life is miserable. People should be more careful of their health and organisms. If you have great health you will easily achieve everything you want. Health is very important in life of every person. It depends on our lifestyle, products we eat and habits we have. Health is much more precious than money, gold or some other stuff. So what things allow us to preserve a high level of health?! In the next 10 years, our organization will create more than 1000 free sports complexes in which all work will be carried out by volunteers. Our workers will create the mini brochure in which all reasons will be specified, why it is necessary to lead a healthy lifestyle.

What are the Main Limitations of the Solow Model

What are the Main Limitations of the Solow Model Introduction – Explanation of Solow model Solow model is one of the unique theories that explain the long-term national economic growth. In spite of its uniqueness, it has some significant limitations. This paper discusses the meaning and major limitations of Solow model with respect to the available theories and economic references.Advertising We will write a custom essay sample on What are the Main Limitations of the Solow Model? specifically for you for only $16.05 $11/page Learn More The model is based on three major assumptions. First, the two factors of production (capital and efficient labor) possess perpetual returns to scale. Labor as well as knowledge develops exogenously at considerable rates. This means that the number of effectual labor units will grow at a rate given by the sum of population growth (n) and (Output per worker (g). Secondly; it assumes that other inputs apart from capital, labor and knowledge are not significant. And final ly, the portion of the production invested or saved is constant and equivalent to savings in a closed economy (Todaro Smith 2011, p. 82). The fundamental explanation of the Solow model is that simply the promptness of the technical growth is lasting for significant durable economic advancement. Thus, political advancement can only be fruitful in the long run so long as it favors the technical advancement. This model was established by Robert Merton Solow and Trevor Swan in 1956. The Solow model enlightens long-term economic growth based on technological advancement, work, and majors on the national economy. The fundamental support is that economic progression converges on a lasting foundation against equilibrium, where the investments into the capital stock become equivalent to the writings-off from the capital stock. This support is reasonable, because in this equilibrium the discarded machines are instantaneously exchanged with new ones. This implies that, the national economy wi ll develop provided that the investments are greater than the writings-off and the reverse will also be true. In addition, approval is attained to the degree that the pro head capital stock descends with increasing population growth, because the available revenue has to be distributed on more people.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore, the rate of the technical development is shown in the domestic economy. This lets the available capital stock to come to be obsolete (Krugman 1994, p. 73). This model is also known as neoclassical growth model. It is varies from other economic development models since it comprises of several equations to illustrate how production, capital goods, working time, as well as investments influence each other. It is based on the fact that different nations use their resources effectively, and with increase in labor, there is a decl ine in returns. In addition, Solow model indicates that technology is a very significant factor for economic growth, and capital grows with improvement in technology. As a result the investments of a country increase and then it realizes an overall economic development. Also, it determines that the advancement on each and every national economy meets against a point provided on a long-lasting basis by the investments put into the national economy. The continuous writing-off rate is dependent on population increase as well as the rate of technological advancement. Therefore, for long-term development in the national economy, there have to be technological advancement (Ray 1998, p.100). Main limitations of Solow model There have been numerous denunciations of Solow model, most of them associated with its combined and wholly supply-side nature. It is not practical to explain all economic production in just a single production function (Solow 1994, p.23). Besides, aggregate capital stoc k can never be symbolized by one function as in the Solow model (Solow 1957, p. 315). There are several various kinds of output, most of which are never included in the typical GDP accounts, and investments assume several different forms.Advertising We will write a custom essay sample on What are the Main Limitations of the Solow Model? specifically for you for only $16.05 $11/page Learn More Positively, there is no one decrease function, considering the fact that there are several diverse forms of capital. Furthermore, there is no distinct saving function that can be associated with the entire production function since national economy involves numerous different kinds of people, whose combined savings is based on the distribution of revenue and several other factors that diverge liable to the kinds of production outcome. For instance, there is dissimilarity between human and physical capital. Physical capital comprises of tools, machineries, structures, t ransportations, and power plants, among others, that are employed by human beings in production. In contrary, human capital includes skills acquired through schooling, training, practice, and socialization (Ellman 1989, p. 64). The word Human capital is used by economists since, like all capital, it is an expensive resource made in the economy through the process of investments. For instance, in most cases, Economists model training as an investment is a prolific resource. Again, just like physical capital, human capital is dependent upon decline and undesirability. Proponents of the Solow model overlook the awareness and human technologies that have been internalized, and, as technological transformation takes place, some accrued knowledge and experience could become obsolete. Eventually, old people pass away and the younger generation who substitute them must be provided with knowledge from the civilization’s store of knowledge. Just like physical capital, growth in per cap ita human capital necessitates investments that surpass the declining stock of the per capita human capital.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The neoclassical Solow model fails to differentiate between the different kinds of capital and, thus it can never be used to assess the dissemination of returns from investment in physical of human capital. Remarkably, there is an indication that human capital is particularly significant for growing knowledge and technology, a factor the Solow model considers as exogenous. Most of the critics of the Solow model are strong supporters of endogenous growth. One of the major limitations of this theory lies in convergence of the progress of a national economy as advocated in the Solow model. This implies that inferior national economies unlock on a lasting basis to the wealthier nations, because they are able to develop at much faster rate without much difficulties (Bosworth Collins 2008, p. 53). However, this convergence could not be established in every national economy. Some of the nations that experienced converging growth include Europe and North America. Besides, Southeast Asia al so realized converging economic growth up to the financial crisis, which was experienced in the 90’s. Moreover, the calculated convergence speeds are extremely high and the Solow model indicates only significant results for the 20th Century. Solow model is also established on the theory of a closed economy. This means that, convergence theory assumes that a group of nations does not have any kind of relationship. Nevertheless, this problem can be avoided, according to Solow, that each and every model has certain imaginary assumptions but could flourish if the final consequences are not subtle to the generalizations used. Besides the model recommended by Solow, there have been several efforts at building a growth model for an open economy, for instance those developed by Birro, Mankiw and Sala-l-Martin in 1995 (Nelson Pack 1999, p. 418). The major reason why there is a global economic crisis is that people have failed to recognize that they form part of the environment, and i t is their obligation to protect it. Additionally, they have failed to acknowledge that they are responsible for controlling the available natural resources for successful economic advancements (Hunter James 20). Currently, there is a heated debate concerning the viability of the business world. The debate is whether the achievements of a business organization should be determined by the quantity of shares and profits realized or whether some other factors should also be taken into consideration. When evaluating the ability of a business organization to maintain its operation, and the challenges it faces, investors will majorly consider the effects of the business on the local people. Besides, they will consider how the operation will affect the natural resources being used. Precisely, it is notable that Solow model was developed to explain long-term national economic growth in a more precise manner. It is a unique theory and it varies from other economic development models since i t comprises of several equations to illustrate how production, capital goods, working time, as well as investments influence each other as indicated before. Another limitation of Solow model is that technological advancement is the only factor considered for long-term national economic growth but at diverse levels of revenue based upon investments and population growth. However, technological development is considered as exogenous since it not explained as it is by this model. The equilibrium growth rates of the pertinent variables is determined by the rate of technological advancement, which is an exogenous factor, the persons in the Solow model as well as theories developed from it does not have the incentive to create new goods. In this essence, Solow model does not integrate human capital, which not only common sense but also new growth theory, would consider very significant for national economic growth. According to capital acquired from the assessments of the model, inherent share of revenue does not relate closely with national accounting information. Nations that that grow rapidly, especially picking up after a crisis, are likely to have a swift turn-over in technologies since they accumulate more capital. However, most critics put forward that this will make it more challenging to gain sufficient experience with the existing technologies. Moreover, in these instances, zero Solow residual points out to increasing labor productivity. In the Solow model theory, if labor productivity as a factor of production is not declining as new areas of expertise become necessary then it implies that the work force is proficient of adapting. This is likely to have the growth of output undervalued by the residual. In other contexts, organizational turnover is associated with the way businesses change and develop specifically. According to the Solow model, this increases or decreases the number of employees that decide to leave a business. There are problems with the development within a business and lapses in the production that occurs (Mankiw, 2004). More important, there are difficulties with the communication and development within a specific organization. Employee development, commitment, and intention are the three top factors of turnover rates as well as the empowerment that is associated with those who are within an organization. If these do not factor in the correct way, then it leads to difficulties within the workspace, specifically because there are problems with growth and development with individuals and the association, which they carry with career skills. The other employees as well as the organizational environment suffer from the impact because of the human assets which each employee carries in his or her endeavors. In 1998, Lucas tried to solve this complication by enlarging the conception of capital to take account of physical and human factors. Human factors comprise of education, and every so often health. In addition, savi ngs or investments that are the vital variable enlightening what extent of steady state revenue various nations attain, is also exogenous (Solow, 1956). The disapproval to exogenous technological growth assumes the endogenous growth theory. As well, this model does not provide answers to the how and why questions related to the occurrence technological progress. As a consequence of these failures, endogenous growth theory was developed. This explains technological development as well as accumulation of knowledge. Closely related to these critics of the Solow model, in 1992, Mankiw and Romer published a reviewed description of the model, which comprised of the human capital factor and education into the calculation of growth. The challenges of the misplaced convergence and overrated convergence speeds are clarified accurately in this manner (Romer 1993, p. 552). From the understanding of Solow model, it is expected that the economic retention rate is based on various aspects of the o rganization, including communication, information, and job satisfaction. Information is one of the several aspects which changes the level of job satisfaction and which leads to employee turnover rates that are within an economy. The information which is provided by organizations directly affects the Solow model, levels of performance and employee turnover rates. The qualitative and quantitative aspects of Solow model show how information is one of the main variables that links to communication, perceptions, turnover rates, and job satisfaction associated with an economy. The fact that Solow model is established on the theory of a closed economy (as indicated earlier) denotes every model has certain imaginary assumptions but could thrive if the final consequences are not subtle to the generalizations used. Besides the model recommended by Solow, there have been several efforts at building a growth model for an open economy. As indicated before, process evaluation is vital since it d eals with the active monitoring of the activities as well as inputs involved towards the achievement of both long-term and short term goals. The basic aim behind process evaluation is therefore to put the project processes under a streamlined and uniformly objective system of action. Therefore, process evaluation remains a critical monitoring approach that unlike both other types of evaluation occurs immediately after a project has been executed. The process occurs throughout the project phase and is basically the directing evaluative component of the program with a fundamental objective of putting the program into the proper channel (Gertler World Bank 2010). In perspective, Solow model offers a monitoring aspect to several economic projects and is carried out continuously. The process allows projects to identify and recognize the factors that are less pertinent, or the economic indicators of the project that may not be performing well. In the execution of model, the deviant facto rs or processes are identified and adjustments are conducted in the process to channel the program towards efficiency and success (Solow 1994). The basic objective here is to enhance the effectiveness as well as efficiency of the model. Thus, it is crucial to note that a project might go astray or lose its course of model if process evaluation components are not considered. This is because the short term outcome as well as the long term impact evaluations usually occurs after specified intervals while process evaluation is a continuous process right from the program initiation stage. Conclusion Solow model was developed to explain long-term national economic growth in a more precise manner. It is a unique theory and it varies from other economic development models since it comprises of several equations to illustrate how production, capital goods, working time, as well as investments influence each other. However there are several critics of this model. Some of the critics discussed here include; in Solow model, technological advancement is the only factor considered for long-term national economic growth but at diverse levels of revenue based upon investments and population growth, and another limitation of this theory lies in convergence of the progress of a national economy as discussed. Precisely, Solow model is one of the unique theories that explain the long-term national economic growth. In spite of its uniqueness, it has some significant limitations. The paper discussed the meaning and major limitations of Solow model with respect to theory and economic references. Agreeably, the Solow model enlightens long-term economic growth based on technological advancement, work, and majors on the national economy. List of References Bosworth, B Collins, S 2008, Accounting for growth: comparing China and India, Journal of Economic Perspectives, vol. 22, no. 1, pp. 45-66. Ellman, M 1989, Socialist Planning, Cambridge University Press, Cambridge. Krugman, P 1994, The myth of Asias miracle, Journal of Foreign Affairs, vol. 73, no. 6, pp. 62-78. Mankiw, N. G 2004, Macroeconomics, chs. 4 and 5, Elsevier Mosby, London. Nelson, R Pack, H 1999, The Asian miracle and modern growth theory, Economic Journal, vol. 109, no. 1, pp. 416-36. Ray, D1998, Development Economics, Princeton University Press, Princeton. Romer, M 1993, Idea Gaps and Object Gaps in Economic Development, Journal of Monetary Economics, vol. 32, no. 1, pp. 543-573. Solow, M 1957, Technical Change and the Aggregate Production Function, Review of Economics and Statistics, vo. 39, no.1, pp. 312-320. Solow, R 1956, A Contribution to the Theory of Economic Growth, Quarterly Journal of Economics, vol. 70, no. 1, pp. 65-94. Solow, R 1994, Perspectives on growth theory’, Journal of Economic Perspectives, vol. 1, no. 1, pp. 1-32. Todaro, M Smith, C 2011, Economic Development, Addison Wesley, London.

Intellectual Property Lawyersâ€Protecting New Ideas

Intellectual Property Lawyers- Protecting New Ideas Intellectual property lawyers are professionals trained in the legislation and regulations that protect individuals creations from intellectual theft. According to the World Intellectual Property Organization (WIPO), a United Nations agency responsible for the protection of intellectual property worldwide, Intellectual property (IP) refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce. In regard  to the law,  intellectual property is divided into two categories: industrial property and copyright. Industrial property includes inventions and their  patents, trademarks, industrial designs, and geographic indications of source. Copyright includes literary and artistic works such as novels, poems, and plays; films and musical works; artistic works such as drawings, paintings, photographs, and sculptures; and architectural designs. Rights related to copyright include those of performing artists in their performances, producers of  phonograms  in their recordings, and those of broadcasters in their radio and television programs. What Intellectual Property Lawyers Do Basically, intellectual property lawyers do everything legal that is connected with intellectual property. For industrial property, you might hire an  intellectual property lawyer to help you file an application for a patent or trademark, defend your patent or trademark, represent your case before a patent examiner or board, or write a licensing agreement. Additionally, IP lawyers can litigate matters related to intellectual property- representing  clients in courts that go before agencies like the U.S. Patent and Trademark Office and the International Trade Commission and arguing all sorts of IP law, including  patent law, trademark law, copyright law, trade secret law, licensing, and unfair competition claims. Some IP lawyers also specialize in particular fields intellectual property laws: biotechnology, pharmaceuticals, computer engineering, nanotechnology, the internet, and e-commerce. In addition to earning a law degree and passing the bar, many IP lawyers also possess degrees in a field related to the inventions they hope to help protect through IP law. Traits of Good IP Lawyers Inventors certainly have the right to prepare their own applications, file them, and conduct their own proceedings. However, without having the knowledge that intellectual property lawyers have, inventors may find it extremely difficult to navigate the complex world of property rights and laws. A good IP lawyer, then, will be able to reassure the inventor their services and expertise fit into the needs and budget of the invention. Good IP lawyers know less about the scientific and technical knowledge involved in your invention and more about the process of preparing a patent application and conducting proceedings with any patent office, which is why you would want to hire an intellectual property lawyer  familiar with the rules and regulations. As of 2017, IP attorneys on average earn  between $142,000 to $173,000 per year, meaning its going to cost a lot to hire one of these litigators to help you with your claim. Since IP lawyers can be quite expensive, you should try to file a patent on your own for your small business until the profits start rolling in. You can then hire an IP lawyer to come in later and verify the patent on your latest invention.

Water Intoxication and Hyponatremia

Water Intoxication and Hyponatremia Youve probably heard that its important to drink plenty of fluids or simply drink lots of water. There are excellent reasons for drinking water, but have you ever wondered if its possible to drink too much water. Heres what you need to know: Key Takeaways: Drinking Too Much Water It is possible to drink too much water. Overhydration leads to water intoxication and hyponatremia.The problem isnt really about the amount of water, but how ingesting too much water upsets the electrolyte balance in blood and tissues.Drinking too much water is uncommon. If you stop drinking water when you no longer feel thirst, there is no risk of water intoxication.Hyponatremia most often occurs when babies are given water instead of formula or formula that has been mixed with too much water. Can You Really Drink Too Much Water? In a word, yes. Drinking too much water can lead to a condition known as water intoxication and to a related problem resulting from the dilution of sodium in the body, hyponatremia. Water intoxication is most commonly seen in infants under six months of age and sometimes in athletes. A baby can get water intoxication as a result of drinking several bottles of water a day or from drinking infant formula that has been diluted too much. Athletes can also suffer from water intoxication. Athletes sweat heavily, losing both water and electrolytes. Water intoxication and hyponatremia result when a dehydrated person drinks too much water without the accompanying electrolytes. What Happens During Water Intoxication? When too much water enters the bodys cells, the tissues swell with the excess fluid. Your cells maintain a specific concentration gradient, so excess water outside the cells (the serum) draws sodium from within the cells out into the serum in an attempt to re-establish the necessary concentration. As more water accumulates, the serum sodium concentration drops - a condition known as hyponatremia. The other way cells try to regain the electrolyte balance is for water outside the cells to rush into the cells via osmosis. The movement of water across a semipermeable membrane from higher to lower concentration is called osmosis. Although electrolytes are more concentrated inside the cells than outside, the water outside the cells is more concentrated or less diluted, since it contains fewer electrolytes. Both electrolytes and water move across the cell membrane in an effort to balance concentration. Theoretically, cells could swell to the point of bursting. From the cells point of view, water intoxication produces the same effects as would result from drowning in fresh water. Electrolyte imbalance and tissue swelling can cause an irregular heartbeat, allow fluid to enter the lungs, and may cause fluttering eyelids. Swelling puts pressure on the brain and nerves, which can cause behaviors resembling alcohol intoxication. Swelling of brain tissues can cause seizures, coma and ultimately death unless water intake is restricted and a hypertonic saline (salt) solution is administered. If treatment is given before tissue swelling causes too much cellular damage, then a complete recovery can be expected within a few days. Its Not How Much You Drink, Its How Fast You Drink It! The kidneys of a healthy adult can process 15Â  liters of water a day! You are unlikely to suffer from water intoxication, even if you drink a lot of water, as long as you drink over time as opposed to imbibing an enormous volume at one time. As a general guideline, most adults need about three quarts of fluid each day. Much of that water comes from food, so 8-12 eight-ounce glasses a day is a commonly recommended intake. You may need more water if the weather is very warm or very dry, if you are exercising, or if you are taking certain medications. The bottom line is this: its possible to drink too much water, but unless you are running a marathon or are an infant, water intoxication is a very uncommon condition. Can You Drink Too Much If Youre Thirsty? No. If you stop drinking water when you stop feeling thirsty, you are not at risk for overdosing on water or developing hyponatremia. There is a slight delay between drinking enough water and not feeling thirsty anymore, so its possible to overhydrate yourself. If this happens, youll either vomit the extra water or else need to urinate. Even though you might drink a lot of water after being out in the sun or exercising, its generally fine to drink as much water as you want. The exceptions to this would be babies and athletes. Babies should not drink diluted formula or water. Athletes can avoid water intoxication by drinking water that contains electrolytes (e.g., sports drinks).

The Tet Offensive Essay Example | Topics and Well Written Essays - 500 words - 13

The Tet Offensive - Essay Example The â€Å"Tet Offensive† of 1968 has been widely referred to a moment that defined future policy, political as well as public opinion on the War in Vietnam. The offensive formed the biggest series of confrontations during the war. On the night of January 30th, Vietcong troops launched massive surprise attacks on twenty-eight provincial capitals in South Vietnam. The assaults targeted major U.S as well military installations belonging to the South Vietnam Army. The President’s palace at Hue and America’s Embassy were some of the targets of assault in the plan. Vietcong troops did not completely take control of any city, the lost approximately 15,000 of their troops but they successfully completed the mission. They were able to show the force that disenchanted public opinions in both America as well as South Vietnam on the war.The offensive demonstrated clearly that Vietcong was not about to surrender and more importantly that Allied troops could not guarantee the safety of civilians. The U.S military was successful in curtailing the offensive but in the eye of the public, it was a major defeat for the U.S and Allied troops by the way they were caught by surprise. Major players in the Tet Offensive were the Viet Cong and North Vietnam Army launching assaults on South Vietnamese troops, US forces and allied troops. The campaign was characterized by surprise assaults on military, civilian troops and centers of control in entire Southern Vietnam. communist forces orchestrated a well-coordinated series of attacks late in the night of January 30 on the 1st and 2nd Corps Tactical Zones of Southern Vietnam. the next morning saw countrywide attacks with over eighty thousand troops of the communists hitting over one hundred cities & major towns which included thirty-six of the forty-four provincial capitals, five autonomous cities out of six.

Monarch PLC Airlines Essay Example | Topics and Well Written Essays - 2500 words

Monarch PLC Airlines - Essay Example Monarch Airline operates in an environment that has appreciated the advantages of technology, innovation, and rapid changes in their trading environment (Doganis 2006). Its customers have diverse interests and satisfaction levels hence serving as the main drive for change. In addition, the airline faces a lot of competition from other airlines operating within the same locality and destinations. With such a diverse and demanding environment, the airline has had to make major improvements to continue meeting the market demands. For example, to continue meeting the high demands on bookings by customers, the organization had to change from making bookings over the internet to using open skies by Navitaire. This has seen the company grow to handle large systems of operations within small timelines. It has also favored the company in protecting its information while changing swiftly to the ever-changing demands in the airline market. The survival of any business depended on how the manage ment will handle the risks since they are inevitable but manageable. Challenges and opportunities keep on changing making it hard for any company to operate in a highly competitive area. Therefore, for any business to grow, risk taking is a practice to embrace (Flouris & Yilmaz 2011). Monarch airline is not exempted in this and thus has had to face many risks. Overcoming and managing the risks has seen the company grow to where it is today. Managing risks involve balancing between rewards and losses. It entails minimizing bad outcomes and enhancing good outcomes (Thomas 2002). It comes with a preparedness to handle any misfortunes that will take place in the cause of operation. It has been proved that everybody would play on the safe side of life. This provides a shield against unplanned events that endanger the running of a company or any part in the society (Flouris & Yilmaz 2011). However, some risks are inevitable and uncertain to happen. When they happen, it is only prudent to learn how to cope with them. Uncertainties and ignorance stands as major challenges in coping with the situations. Through the authorities, the balancing act should be approached from an open point of view that will accommodate all parties involved. Risk management in any organization is perceived to be the responsibility of specific individuals. However, this should not be true since every human being by nature is a risk manger. Every person by nature is responsible to handle the nature of risk created by his or her behavior (Douglas & Wildavsky 1983). The only thing that the authority can do is to ensure that every individual within the operations of the organization are well informed of the risks involved and the possible ways out of the risks. In every organization, risk experts and safety regulators stands out as very important part in the daily running of the institution. They identify risk issues early before everybody else does that (Thomas 2002). Risk authorities estimate t he magnitude of risk and therefore advise the parties involved accordingly. However, there has been cases where many people insist in taking much risk than can be handled (Douglas & Wildavsky 1983). One could be because of ignorance and two could be lack of knowledge on how much such risks could cost the organization. Risk is

The effects of digital marketing on the buying behaviour of the Dissertation

The effects of digital marketing on the buying behaviour of the consumers - Dissertation Example The research was conducted on the effects of digital marketing on the buying behaviour of the consumers. The research reveals that in today’s fast-paced technological environment, the digital media is playing a pivotal role in influencing the young adults of UAE. This is because the have now started purchasing online and thus are more knowledgeable about global markets. Today the consumer can make smart choices by instant comparison of prices and product features online and thus is not easily fooled. Moreover he is more aware of the prices and promotions that take place. Thus digital media has made the buyer savvier. The research was conducted on young adults having a mobile and familiar with Internet. A total of 1000 subjects were approached in Dubai, Abu Dhabi and Sharjah. However, only 884 of them gave valid responses. The research was conducted using the questionnaire as a research tool. The findings reveal that the consumers consider the online shopping and digital media as a parallel medium and traditional shopping and marketing is not entirely replaced and the results indicate that it may not be replaced in the near future. Though online buying has its advantages yet consumers hesitate because of security issues, inability to interact with the product before purchase and delivery time. Recommendations like making credit card shopping more secure, incorporating online marketing and purchase an essential part of the UAE culture, more online exclusive discounts should be given and lastly he media firms should increase awareness of digital media and marketing. Table of Contents Chapter 1-Introduction 1 1.1 Introduction 1 1.2 Research background 1 1.3 Purpose of the research 1 1.4 Research methodology 2 1.5 Aims and Objectives 3 1.6 Report Layout 4 1.7 Limits of Validity 5 2.1 Introduction 6 2.2 Literature review 6 2.2 Human Needs and Wants 7 2.3 Theory of Reasoned Action 7 2.4 Consumer Characteristics 8 2.4.1 Cultural Characteristics 8 2.4.1.1 Culture 8 2.4.1.2 Subculture 8 2.4.1.3 Social Class 9 2.4.2 Social Characteristics 10 2.4.2.1 Reference Group 10 2.4.2.2 Family 10 2.4.2.3 Roles and Status 10 2.4.3 Personal characteristics 11 2.4.3.1 The Age and Life-Cycle Stage 11 2.4.3.2 Occupation 11 2.4.3.3 The Economic Situation 11 2.4.3.4 Lifestyle 12 2.4.3.5 Personality 12 2.4.4 Psychological Characteristics 12 2.5 Online Consumer Characteristics 13 2.5.1 Cultural Characteristics of an Online Buyer 13 2.5.2 Social Characteristics of an Online Buyer 13 2.5.3 Personal Characteristics of an Online Buyer 13 2.5.4 Psychological Online Characteristics 14 2.5.4.1 Perception 14 2.5.4.2 Personality 15 2.5.4.3 Attitude 15 2.5.4.4 Emotions 15 2.6 SWOT ANALYSIS 15 2.6.1 Strengths 15 2.6.2 Weaknesses 17 2.6.3 Opportunities 18 2.6.4 Threats 18 2.7 Psychological Characteristics of Online Buyers 18 2.7.1 Egocentric 19 2.7.2 Impatient 20 2.7.3 Impulsive 20 2.7.4 Educated 20 2.7.5 Informed 20 2.7.6 Thrifty 21 2.7.7 Private 21 2.7.8 Cautious 21 2.7.9 Pleasure-driven 21 2.8 Online Shopping Cart Abandonment 22 2.9 Global Trends in Online Shopping: A Nielsen Global Consumer Report - June 2010 24 2.9.1 Online Shopping Around the World - Regional round up: Middle East, Africa and Pakistan: 25 Chapter 3-Methodology 26 3.1 Introduction 26 3.2 Role of the researcher 27 3.3 The design of the research 28 3.4 Sampling 30 3.5 Conducting the research 30 3.6 Research tool-the questionnaire design 32 3.7 Questionnaire method 33 3.8 Type of data collected 33 3.9 Procedure of collecting the data 34 3.10 Trustworthiness of the methodology used 34 3.10.1 Reliability 34 3.10.2 Validity 35 3.10.3 Ethical Validity 35 3.10.4 Generalized validity 35 Chapter 4- Data analysis 4.1 Introduction 37 4.2 The change brought about by digital marketing in the buying behaviour 37 4.3 The way digital marketing influences buyers 41 4.4 To understand consumer’s attitude towards interactive digital marketing 44 5.Conclusion 53 5.1Introduction 53 5.2 Conclusio n 53 5.2 Scope of the research 56 5.3 Recommendations 57 5.3.1 Safety issues 57

Writer's choice Essay Example | Topics and Well Written Essays - 1000 words - 11

Writer's choice - Essay Example The customer coming into a store, the average number of the customer to walk in Starbuck within a period of one hour is 32. This is however based on the average as the first hour, one customer may enter while the second hour 8 customer may enter and the value may continue to vary with passing each hour. Therefore, the Poisson distribution model helps us to get an estimate of the customer will enter within the given hours. The data will be given by the chance of an event happening, multiplied by the average raised to the power of X, multiplied by the natural number; e raised in the –ve of the average power which is again divided by the factorial of X. Kevin is one of the team members who arguably have a taste for shopping. In this case we are going to monitor the patterns of her online shopping using eBay as the study area. The information obtained from his online shopping habits will be used to project an analysis that will illustrate when likely Kevin will go shopping online. Averagely, the time Kevin goes for shopping online is 2. 6. This includes the average of the time when he would go for long hour and those he goes for just a short time. Having this data, it can be easy for us to determine the likely hood that he will go in the 2, 3, 4 or 5 hours. Jack is fond of using the word â€Å"right† whenever he wants to drive his point home. I think it also gives him the confidence and the power of conviction whenever he is having a chat with the rest of the members of the class. Using the Poisson distribution model, we can estimate the likelihood that he is going to use the word â€Å"right† in his conversation. As from the previous examples, In case of Starbuck Hotel, the data can be of importance in determining the amount of beverages and snacks to prepare. From the observations, the clients are more likely to come in the afternoon and evening hours. Besides, the

Response Question Essay Example | Topics and Well Written Essays - 1250 words

Response Question - Essay Example a writing style which means that Sima Qian wrote as a group. Sima Qian observed the whole picture of the events in China, and wrote it from the standpoint of the group’s view. On the other hand Herodotus wrote it mostly from his view point, adding up details which he thought were necessary for the readers to read. What did the group think of what happened? What did the group think was important to write down? Why did they think it was important? These are questions that we should answer. The most amazing thing about these authors is that they never once met each other in person. Yet, for people who never met each other, never enjoyed each other’s company and never had a cup of coffee or tea over the dinner table together, their recollections and styles are vastly similar. The similarities become eminent to the readers by the different accounts of the writers that they give, and the brilliant ways in which they speak. Herodotus’ brilliant account of politics was f ascinating to me, as was Qian’s ability to go off on random mythical journeys. Many would say this was separate, but it is also identical as both writers could go off onto one stretch of writing style and stay there. Regardless of the similarities that the two writers share their writing styles are vastly different. However the fact remains that Sima Qian and Herodotus are great writers and perhaps some of the best writers in history. Their writing style shall be forever analyzed and young students and emerging writers will always try and strive for their great style. A major difference that the two authors have is the manner in which each writer presents his personal interpretation. As mentioned above Herodotus tends to go off on political tangents while Sima Qian tends to keep the political thoughts to a barely noticeable minimum. However Qian has no problem in exploring the mystical world of China, something Herodotus virtually leaves untouched. Qian wrote from what is kno wn as the group standpoint. He wanted everyone to receive his entire message, to see his whole picture, so to speak. It is a contrast to be sure from Herodotus, who wrote from his standpoint and more about what he thought, and wasn’t as worried about making sure that the entire group got the picture. However this does not means that readers of the text will not find Herodotus’ work compelling. The first thing I noticed about both authors, as I was reading their work, was how stunningly easy the work was to read. Many history books are dry and full of only factual writing. However in my opinion this time the writing from the history book seemed to come to life. Although I liked Herodotus’ approach slightly better because I am more of a political person than a mystical person, yet Qian’s work was also equally engaging. However I did think that Herodotus’ work was more intellectually stimulating perhaps because it had a more historical and more fact-b ased approach. Many books, especially books about this time period in history, are quite boring although I was glad to see that this one was very interesting. I found Herodotus’ work to be more enlightening than Qian’s, perhaps because I was able to relate to the style of writing that he used and it was slightly better than Qian’s. Sometimes it was hard to know who actually wrote what document as the book did not always specifically mention it, thus making an absolute and fair analysis and comparison challenging, to say the least. I personally could not have done all the research and

Recruiting Retention Research Paper Example | Topics and Well Written Essays - 3750 words

Recruiting Retention - Research Paper Example At the moment, communications is often being required to work with human resources to refine and communicate persuasive employment methods and to attract new talent (Boudreau & Ramstad, 2007). A large number of organizations are also familiar with the need for a clearly articulated and cohesive employment brand to attract applicants. How Organizations Attract Talent As new generations of individuals enter the job market, organizations wonder how best they can attract this novel talent. Compensation alone will not position an organization to compete for new talent. There are a number of innovative ways an organization may use to attract a talented workforce. Organizations may develop a differentiated company brand. A differentiated brand is vital in capturing the interest of top talent. Significant communicators in an organization help to create the characteristics workers value and identify an employee brand that differentiates their organization from other organizations in the marke t (Daniel & Radenbaugh, 2001). Head of communications in some organizations utilize the corporate brand performance assessment to measure worker and future worker views of their brand and recognize prospects to differentiate from rivals. Additionally, by practically enhancing an organization’s distinctive opportunities, culture, and values, potential workers can gain an insight into what it will feel like to work for an organization, and establish if an organization is a right match for them. An organization may also attract talented applicants by articulating the distinctive employment brand. A large number of communicators work with their recruiting counterparts to concisely articulate the organization’s distinctive employment brand or employment value... As new generations of individuals enter the job market, organizations wonder how best they can attract this novel talent. Compensation alone will not position an organization to compete for new talent. There are a number of innovative ways an organization may use to attract a talented workforce. Organizations may develop a differentiated company brand. A differentiated brand is vital in capturing the interest of top talent. Significant communicators in an organization help to create the characteristics workers value and identify an employee brand that differentiates their organization from other organizations in the market (Daniel & Radenbaugh, 2001). Head of communications in some organizations utilize the corporate brand performance assessment to measure worker and future worker views of their brand and recognize prospects to differentiate from rivals. Additionally, by practically enhancing an organization’s distinctive opportunities, culture, and values, potential workers c an gain an insight into what it will feel like to work for an organization, and establish if an organization is a right match for them.An organization may also attract talented applicants by articulating the distinctive employment brand. A large number of communicators work with their recruiting counterparts to concisely articulate the organization’s distinctive employment brand or employment value proposition in the market. In numerous organizations, the articulation of the employment brand is often incomplete.

Response Question Essay Example | Topics and Well Written Essays - 1250 words

Response Question - Essay Example a writing style which means that Sima Qian wrote as a group. Sima Qian observed the whole picture of the events in China, and wrote it from the standpoint of the group’s view. On the other hand Herodotus wrote it mostly from his view point, adding up details which he thought were necessary for the readers to read. What did the group think of what happened? What did the group think was important to write down? Why did they think it was important? These are questions that we should answer. The most amazing thing about these authors is that they never once met each other in person. Yet, for people who never met each other, never enjoyed each other’s company and never had a cup of coffee or tea over the dinner table together, their recollections and styles are vastly similar. The similarities become eminent to the readers by the different accounts of the writers that they give, and the brilliant ways in which they speak. Herodotus’ brilliant account of politics was f ascinating to me, as was Qian’s ability to go off on random mythical journeys. Many would say this was separate, but it is also identical as both writers could go off onto one stretch of writing style and stay there. Regardless of the similarities that the two writers share their writing styles are vastly different. However the fact remains that Sima Qian and Herodotus are great writers and perhaps some of the best writers in history. Their writing style shall be forever analyzed and young students and emerging writers will always try and strive for their great style. A major difference that the two authors have is the manner in which each writer presents his personal interpretation. As mentioned above Herodotus tends to go off on political tangents while Sima Qian tends to keep the political thoughts to a barely noticeable minimum. However Qian has no problem in exploring the mystical world of China, something Herodotus virtually leaves untouched. Qian wrote from what is kno wn as the group standpoint. He wanted everyone to receive his entire message, to see his whole picture, so to speak. It is a contrast to be sure from Herodotus, who wrote from his standpoint and more about what he thought, and wasn’t as worried about making sure that the entire group got the picture. However this does not means that readers of the text will not find Herodotus’ work compelling. The first thing I noticed about both authors, as I was reading their work, was how stunningly easy the work was to read. Many history books are dry and full of only factual writing. However in my opinion this time the writing from the history book seemed to come to life. Although I liked Herodotus’ approach slightly better because I am more of a political person than a mystical person, yet Qian’s work was also equally engaging. However I did think that Herodotus’ work was more intellectually stimulating perhaps because it had a more historical and more fact-b ased approach. Many books, especially books about this time period in history, are quite boring although I was glad to see that this one was very interesting. I found Herodotus’ work to be more enlightening than Qian’s, perhaps because I was able to relate to the style of writing that he used and it was slightly better than Qian’s. Sometimes it was hard to know who actually wrote what document as the book did not always specifically mention it, thus making an absolute and fair analysis and comparison challenging, to say the least. I personally could not have done all the research and

Examining Government Regulations Essay Example | Topics and Well Written Essays - 750 words

Examining Government Regulations - Essay Example The American Civil Liberties Union of New Jersey and the states chapter of the National Organization for Women both questioned whether the mandated tests violate a womans right to privacy and the right to make her own medical decisions (Richburg, 2007, Pg. 1)†. Additionally, it is reported that 98 percent of women want to get their children tested for AIDS at birth and this makes the law unnecessary as well. On the other hand, lawmakers believe that the risk of exposing children to a mother who is a carrier of the virus is simply too great to allow for testing to be conducted at will therefore mandatory testing should be made a requirement in New Jersey. The government is certainly worried about the AIDS issue and has made advisory councils to give recommendations towards preventing an AIDS epidemic in New Jersey (McGreevey, 2003). In fact, there are several other groups which support the idea for screening unborn children and amongst them, the CDC (Center for Disease Control) believes that HIV screening should be made a part of the regular prenatal tests that are conducted in America. Thus HIV Tests would be made a part of the basic testing for unborn children for which no written authorization is required (Richburg, 2007). The scientific evidence at hand certainly supports this idea since early detection and treatment with retroviral drugs reduced the chance of transmitting the disease from mother to child to less than 2 percent. The present rate of infection from mothers to children in New Jersey is minimal since in 2005, only seven such transmissions were recorded with more than 100,000 births. In 2006, only two such cases were reported in New Jersey and this situation makes some people think that the law is a case of too little too late (Richburg, 2007). On the other hand, New Jersey’s syringe exchange program was the last one to be started in the Northeast since New Jersey was

Scene where Eddie kisses Catherine and Rodolfo Essay Example for Free

Scene where Eddie kisses Catherine and Rodolfo Essay In this scene Eddie comes home early from work because it is Christmas holiday. He is drunk and seems unsteady. He calls out to Beatrice to see if she is at home. Catherine enters the room you got home early she says knocked off for Christmas early he replies. Rodolfo then appears in the bedroom doorway, Eddie sees him and he is slightly shocked. This scene shows Eddies character to be quite angry. He loses his temper very quickly, he threatens Rodolfo and at one point you think he might actually hit Rodolfo. Eddie shouts very loudly at Catherine and he makes her cry because he doesnt usually talk to her in this way. He is usually very nice to her but lately since Rodolfo moved in, he has been very unsupportive of her and he is trying to get her to change her mind about him because Rodolfo is not like him. There is evidence of this when Eddie says he marries you hes got a right to be an American citizen. Thats whats going on here the guy is looking for a break, thats all. Eddie does not approve of Rodolfo because he has blond hair, he sings, cooks and he doesnt know how to box! Eddie thinks that all men should be physically strong, hard working and supporting his family. Eddie is more favoured towards Marco because he has the same qualities as he does. Eddie doesnt have anything in common with Rodolfo because he thinks Rodolfo is different and that he isnt right. Basically Eddie doesnt think Rodolfo is anything that a man should be. Eddie is not pleased to find Catherine and Rodolfo at home alone together. Catherine seems distressed and frightened at Eddies behaviour towards her. This is when she becomes rather tearful. Catherine is bold enough to stand up to Eddie but Eddie suddenly grabs her and kisses her on the mouth. Rodolfo jumps to Catherines rescue by yelling at Eddie and forcing him to let go of Catherine. Rodolfo then flies at Eddie in attack and then Eddie pins his arms, laughing and suddenly kisses him. Catherine is raged at Eddies behaviour; she is horrified by what he did. Rodolfo is rigid. Both Eddie and Rodolfo are like animals torn at one another and broken up without decision, each waiting for the others mood. The tensions being explored in this scene are the ones between Eddie and Rodolfo and also the tensions between Catherine and Eddie. Eddie kisses Catherine because he is sexually attracted to her. There is proof of this in the beginning of the play when Eddie says you been giving me the willies the way you walk down the street, I mean it. Kissing Catherine could be something that Eddie has been waiting to do for a while. Eddies obsession with Catherine is something he is not able to recognize or understand for himself. Instead he focuses all his anger and frustration on Rodolfo. Rodolfo has no responsibilities and has a more frivolous, light-hearted attitude towards life. If it is this that Catherine finds attractive about Rodolfo, Eddie finds it repulsive and unmanly. Eddie is suspicious of Rodolfos interest in Catherine; he thinks that Rodolfo only wants to marry her in order to gain American citizenship. In the play evidence is given to prove this point when Eddie says Katie, he is only bowing to his passport, he marries you and hes got the right to be a citizen! It becomes clear to Catherine that Rodolfos intentions towards are honourable and motivated by his love for her. There is evidence of this when she tells Eddie that hes got all kinds of respect for me. And you to! We walk across the streets and he takes my arm he almost bows to me! You got him all wrong. When you analyse the way in which Eddie talks, looks and acts towards Catherine gives you the impression that Eddie has feelings for her. Eddie has intense desires for Catherine and he wants to have a sexual relationship with his wife. This is shown when Beatrice says to Eddie when am I gonna be a wife again. Eddie makes excuses and says that he hasnt been feeling good since Marco and Rodolfo moved in. Beatrice thinks that Eddie doesnt find her sexually attractive anymore. It is shown when she says whats the matter Eddie, you dont like me heh? She asks whether something is wrong.

Right Buy Tenants

Right Buy Tenants Right to buy, the dominant form of housing tenure in the Britain for council tenants, competes against private and mixed economy ownership housing- provided by private initiatives and private rented accommodation. Right to Buy was famously encouraged by Margaret Thatcher (Prime Minister from 1979-1990) through the 1980 Housing Act and the notion of a property-owning democracy. Whilst it brings many advantages, Right to Buy is not without its disadvantages. This essay seeks to analyse the advantages and disadvantages of a system where right to buy as the dominant form of tenure. First, the background of Right to Buy will be explored, with arguments in favour and against how the sale of council houses became a major element in local housing policies in the UK. The Background of Right to Buy. The Conservative Party Manifesto of 1979 reads â€Å"Many families who live on council estates and in new towns would like to buy their own homes but either cannot afford to or are prevented by the local authority or the Labour government. The time has come to end these restrictions. In the first session of the next Parliament we shall therefore give council and new town tenants the legal right to buy their homes, while recognising the special circumstances of rural areas and sheltered housing for the elderly. Subject to safeguards over resale, the terms we propose would allow a discount on market values reflecting the fact that council tenants effectively have security of tenure. Our discounts will range from 33 per cent after three years, rising with length of tenancy to a maximum of 50 per cent after twenty years. We shall also ensure that 100 per cent mortgages are available for the purchase of council and new town houses. We shall introduce a right for these tenants to obtain limited term options on their homes so that they know in advance the price at which they can buy, while they save the money to do so. As far as possible, we will extend these rights to housing association tenants. At the very least, we shall give these associations the power to sell to their tenants. Those council house tenants who do not wish to buy their homes will be given new rights and responsibilities under our Tenants Charter†1 The Right to Buy which was introduced by the Conservative Government under Margaret Thatcher provided a new framework for the sale of public sector housing in Britain. The statutory Right to Buy replaced local discretion and applied to the bulk of secure tenants with three years tenancy. The new policy applied to flats as well as houses. It involved much higher discounts and few exemptions. It was highly publicised and made more attractive by the expectation that rents would continue to rise. (Jones Murie, 2006) There were attempts by various Conservative local authorities since the end of the Second World War to sell council houses. In 1967 Francis Frederick Griffin- a leader of the Tory council in Birmingham wrote that the Partys policy was based upon the belief that government, both local and national, should have as little to do with peoples lives as possible. Griffin (1967) explains: â€Å"We (the Tory council) determined that it was the function of the local authority to serve the people, not master them†¦ We decided that the vital principle of local government was to interfere as little as possible rather than as much as would be tolerated.† After seven months in power they had sold 2,101 homes, which included a reduction of up to 10 percent for long-term residents.2 Many council tenants exercised their right-to-buy. By November 1982 the government said more than 400,000 people had bought their council homes. The right-to-buy scheme was subsequently extended to tenants in leasehold properties. During this period the conservative housing policy proved extremely popular and was seen as a major vote winner for Mrs Thatcher in 1979 and again in 1983.3 Looking at today, with approximately 70% of public sector households in England being under owner occupation, it is easily the assumption that home ownership is the obvious and rational form of housing tenure, and always has been. However, in 1914 home ownership in England stood at only 10%, rising to around 49% in 1971 and 69% in 2002 4 Murie (1998) explains: The nineteenth century man of property did not own his own home Britain, at the turn of the century, was a nation of tenants and this applied to rural and urban areas and to the rich and the poor. Home ownership should not therefore be viewed as the natural tenure mass home ownership is a product of post-war history. (Murie in Marsh Mullins ed., 1998: 80) Farther, whilst home ownership may be the most favourite form of housing tenure in Britain today, other countries see varying forms of housing tenure. Ireland and Spain from statistics in carried out in 1991 showed over 80% home ownership, the UK with 67%, the US at 59%, Germany on 40% and Switzerland with only 29% home ownership. 5 The variation is clearly huge, and by exploring the differences between countries with high and low home occupation some advantages and disadvantages can partly be illustrated. The Right to Buy brought a fundamental change to local society, not least in fracturing the community. Previously, every tenant had one enemy the council. Now peoples problems were more personalised everybody was seemingly fighting their own battles rather than the one big collective threat. Council Tenants who cannot afford homes and flats of theirs due to the expensive cost of ownership can get 33% discount on the market value of their home, increasing in stages up to 50% for a tenancy of 20 years. Mrs Thatchers government of 1979 and again in 1983 believes the bill will transform the social structure of Britain for good. Michael Heseltine, secretary of state for the environment during the conservative government, said: This bill lays the foundations for one of the most important social revolutions of this century. 3 But Shelter, the organisation for homeless people, has said the move will increase the number of homeless people and decrease the number of homes available to accommodate them. And critics have accused the Thatchers government of being too generous to council house tenants while Labour Party believe the cost to the public purse from the implementation of the Right to Buy Policy will be at least  £5,000 per sale but the Conservatives maintain that central and local government will save millions through the reduction of subsidy to council house tenants.3 Homes are expensive hence home ownership is out of the reach of most council tenants earning an average of  £7,500 in 1982. Most home owners take out a loan a mortgage to buy their home. Few people have huge sums of money readily available without borrowing. Usually, a mortgage isnt required only if the purchaser has another house to sell for example, if theyre trading down. Before the Right to Buy Policy, it was extremely hard for a council tenant to borrow enough necessary to buy a home. Conservative government policy has been seen to strongly influence the increase in property ownership for renting council accommodation. Thatchers government of 1979-1990 is most notorious for pushing the notion of a property-owning democracy and actively encouraged this through the right-to-buy policy. But whilst perhaps the most well known and crucial, Thatchers government is by no means the only to advocate home ownership. Blairs New Labour government commenced the Starter Home Initiative in 2001 to help key workers, primarily teachers, health workers and the police, to buy a home in areas where high house prices are undermining recruitment and retention 6 Interestingly, in April 2004 this scheme was succeeded by the Key Worker Living scheme to help key workers in London, the South East and East of England to buy a home, upgrade to a family home or rent a home at an affordable price7 (italics mine). The Nature of Right to Buy Murie (2006) writes that the nature of the Right to Buy has contributed to the process of social change associated with council housing. It has also been reported that more affluent tenants have bought homes and left the sector, so the sector which remains has a narrower social base with a higher proportion of low-income households and those dependent on welfare benefits. It has become more strikingly a tenure of younger households and older people. The conventional role of council housing in housing families with children has become less evident. The social rented sector as a whole is now smaller and has a different demography than in the past. Regionally and locally, social rented housing is most rampant in areas where there has been a loss of employment and where demand for labour is very low. The Impacts: Since the tenure of Thatchers government, there can be no doubting the impact of the Right to Buy. Some 30 per cent of tenants have exercised the Right to Buy. The majority of these have benefited considerably from the process. The volume of sales and capital receipts has far surpassed expectations. By 2003 it was estimated some 1.5 million council homes had been sold. Very substantial rates of sale have changed council housing. Where they have been the highest, the council sector has been transformed. It is a much smaller sector with a different stock than in the past. The sale of council houses has also transformed the owner-occupied sector. In some areas, the owner-occupied sector is essentially a product of public sector activity. In those districts which had the largest council housing stock, former council houses now comprise a major part of the private sector. (Jones Murie, 2006) General Advantages Disadvantages of Right to Buy One arguments for Right to Buy is that it provides protection for purchasers in the initial five-year period and in addition, the lack of capital investment by local councils has tended to reduce the potential for conflict between leaseholders and the council. The levels of discount associated with the Right to Buy mean that households do not over-extend themselves in buying properties. Council house purchasers are not more likely to experience arrears and repossession problems than other purchasers. However, Ball (1986) voiced a strong counter argument, writes that successive property condition surveys show a rapid escalation of dilapidation in Britains housing stock. Some of the greatest increases are in the owner-occupied stock. (1986: 44). So what reason can there be for this? It is important to understand the just because someone owns a property, does not mean that they have disposable income to hand. Ball also writes that recent house condition surveys have shown alarming increases in the extent of disrepair in owner-occupied dwellings because owners cannot afford to repair them. (1986: 3). Rather than viewing a home as an asset, it is more sensible to view its mortgage payments as a liability, presuming a mortgage must be paid. Another argument against Right to Buy by Jones Murie (2006) is that it has resulted in the best council properties being sold to the most affluent tenants in the middle stages of the family cycle. Neither the youngest nor the oldest tenants have bought, leaving fewer tenants in their forties, fifties and sixties. But there is a general consensus that the majority of those who have purchased a house under the Right to Buy have experienced a relatively trouble-free episode. Depending on when people bought, most have experienced a major increase in property values. Whilst the property may be increasing in market value, that is largely irrelevant if the property is not sold. The home only becomes an asset when, and if, it is sold. Conclusion The Right to Buy legislation which came into effect 1980 presented a straightforward set of choices for tenants and a way of extending the existing level of owner-occupation. In the late 1990s the situation is very different. The Right to Buy continues to operate and has become successively more generous. The levels of discount which have applied, especially for flats, are difficult to justify and themselves may unduly influence tenants decisions. The Right to Buy has also operated in a more complex policy environment with a considerable number of exceptions and exclusions within the social rented sector. Tenants in different parts of the social rented sector have a different range of choices. There is a case for rationalisation and for developing more comparable rights and opportunities for all tenants. Endnotes 1. Source: Richard Kimbers Political Science Resources (Mar 2008) Conservative Party Manifesto 1979, online:http://www.psr.keele.ac.uk/area/uk/man/con79.htm 2. Source: Harold Hill Estate Webpage, The Conservative Start Selling Council Houses http://www.haroldhill.org/chapter-three/page-five-conservatives-start-selling-council-houses.htm 3. BBC News Online (20 Dec 1979) Council tenants will have right to buy, online: http://news.bbc.co.uk/onthisday/hi/dates/stories/december/20/newsid_4017000/4017019.stm 4. Data for 1971-2002 from National Statistics Online (20 April 2004) A summary of changes over time Housing tenure , online: http://www.statistics.gov.uk/cci/nugget.asp?id=821 5. Source: Steve Kangas Web Page, data reproduced with permission from Michael Wolff, Peter Rutten, Albert Bayers III, and the World Rank Research Team (New York: Bantam Books, 1992) Where We Stand, online: http://www.huppi.com/kangaroo/8Comparison.htm 6. Communities and Local Government, New Starter Home Initiative to help key workers, online: http://www.communities.gov.uk/citiesandregions/publicationscities/urbanwhitepaper/urbanwhitepaper/implementationplanmain/sectiondproviding/221045/newstarter/ 7. Communities and Local Government, Key Worker Living, online: http://www.communities.gov.uk/housing/buyingselling/ownershipschemes/homebuy/keyworkerliving/ 8. Joseph Rowntree Foundation (Dec 1998) Reviewing the Right to Buy , online: http://www.jrf.org.uk/knowledge/findings/housing/hrd28.asp Bibliography References Ball, Michael (1986) Home ownership: a suitable case for reform, London: Shelter Jones, Colins Murie, A (2006) Right to Buy Analysis and Evolution of a Housing Policy , Oxford: Blackwell Publishing Malpass, P Murie, A (1982) Housing Policy Practice, London: Macmillan Marsh, A Mullins, D ed. (1998) Housing Public Policy, Buckingham: OUP Merrett, Stepehn (1982) Owner-occupation in Britain, London: Routledge Pawley, Martin (1978) Home ownership, London: Architectural Press