Company Profile Of Audi Ag - 2135 Words

AUDI  ¬ 1. Birth of Company Audi AG is very famous and reputed largest company which design, engineers, produce, markets and distributes the automobiles. German is the places where it is manufactured. Audi-marked vehicles are created in nine generation offices around the world. The company name comes from the Latin word listen which was the meaning of â€Å"Horch†. Its is the surname of the author, August Horch so in German it turns to â€Å"Audi†. Audi is the combination of four car companies. Audi has been a dominant part claimed (99.55%) backup of Volkswagen Group since 1966, after a staged buy of Audi AG s forerunner, Auto Union, from Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 presentation of the Audi F103series. 2. Logo Fogh Joergen August 1928, that the master Dampf- krapht Wagener (DKW), and are in the aisles Audi werke to own. In the same year, Rasmussen is also the court of the machine for eight cylinder Rickenbacker, treatment, and the rest of the auto industry. Thus, in the letters, needs, and other machines Hear Dresden, to the four-cylinder and six-cylinder model (Peugeot engine, four), which was launched at the same time, in 1929 with the Audi models is ready for using. Hear that luxury car for a long time separated from his body. Before World War 2, Auto Union and what they are used for each of the four ringsShow MoreRelatedAudi HR practices1503 Words   |  7 Pages | AUDI Introduction The AUDI emblem of the four rings denotes one of the Germany’s oldest automobiles manufactures. It symbolizes the merger in 1932 of four previously independent motor vehicles manufactures i.e AUDI DKN HORCH and WANDERER. These companies are the foundation stones of AUDI AG. This company is established by AUGUST HORCH in ZWICKOU on july16, 1909. He couldn’t take again its founder’s name for reason of fair trade. Horch found a new name by translating his name, which meansRead MoreBmw Competitive Analysis1443 Words   |  6 PagesJapanese cars are now supplemented by luxury models, such as Lexus Infinity and Acura to compete with European cars made by BMW and Mercedes and Audi. In this analysis, I’m going to develop company profile of BMW and its competitors (Lexus and Mercedes-Benz) per Porters criteria. BMW AG Group BMW AG was founded in 1916. Today the Company is one of Germany’s largest and most successful car and motorcycle manufacturers in the world. BMW Group owns three of the leading premium brandsRead MoreAudi Case Study3644 Words   |  15 PagesPOTENTIAL IN THE GLOBAL ECONOMY CASE STUDY: AUDI [pic] Team members: 1. NGUYEN Ngoc Khanh Chi 2. NGO Thi Nam Phuong 3. HUYNH Thi Bich Son 4. NGUYEN Truong Thinh 5. CHAU Ngoc Son Vu 6. DOGIELSKI David 7. NGUYEN Quoc Tuan TABLE OF CONTENT I/ FRAME WORK (Thinh) 4 A. IDENTIFY THE STRATEGIC BUSINESS UNIT WITHIN AUDI AG 4 B. SELECT SBU AND MARKET FOR THIS SBU 4 C. SELECTRead MoreAnalysis of Bmw8493 Words   |  34 Pagesautomobile industry creates a need for new action steps to stay ahead of competition (Hanson et al. 2005). The following report analyses the automobile operations of the BMW group in regard to its competitive position in the automobile market. Since the company comprises several brands, all positioned in the premium segment, corporate strategies are needed to successfully manage the whole group. As a result of a consolidated automobile industry, other corporate car manufacturers compete with the apparentRead MoreCRM Implementation at Audi2374 Words   |  10 PagesCRM Implementation at Audi In early 2000’s when global car markets, particularly luxury car markets were getting more and more competitive and consolidated, and product innovation was increasingly becoming imperative for all leading luxury car makers, Audi took strategic decision of making a Premium customer experience with the support of CRM its core competency with the long-term commitment to make the car buyer lifecycle and experience as hassle-free and personalized as possible. The case is mainlyRead MoreManaging the International Value Chain in the Automotive Industry60457 Words   |  242 Pagesâ€Å"Wearemovingawayfromafirm-andproduct-centricviewofvaluetoanetworkcentricandco-createdviewofvalue.† From assembly plant to center of excellence: The rise of Audi’s subsidiary in Gyà ¶r, Hungary 1. EstablishingAudiHungariaasasubsidiaryofAudiAG 2. DevelopingAudiHungariaasacenterofexcellencewithintheVolkswagenGroup 3. Challengesinmanagingcenters ofexcellence Speaking with Matthias Wissmann, President of the VDA â€Å"ProductionsitesinforeigncountriesandgrowthathomeRead MoreMarketing Plan for a Premium (Branded) Product3111 Words   |  13 PagesTable of Contents No | Tittle | Pages | 1.0 | Executive Summary | 5 | 1.1~1.2 | Objectives ~ vision and mission | 5 | 2.0 | Company Summary | 6 | 2.1 | Background | 6 | 2.2 | Company Locations and Facilities | 6 | 3.0 | Products and Services | 7 | 3.1 | Products Description | 7 | 3.2 | Competitive Comparison | 8 | 3.3 | Supply and Demand Details | 9 | 3.4 | Technology Needs | 10 | 4.0 | Market Analysis | 11 | 4.1 | Target Market | 11 | 4.1.1 | Target Market Segment StrategyRead MoreChallenges Facing Emirates Motor Company6080 Words   |  25 PagesChallenges Facing Emirates Motor Company in the Importation of Automobiles from Germany to UAE Name of Student Name of Instructor Name of Institution Date of Submission Executive Summary There are a number of challenges faced by organizations wishing to conduct business with other firms in a foreign country. The reason behind this is that the organization will be required to engage either in the importation or exportation of goods or services. The Emirates Motor Company has for many years engagedRead MoreBmw (Project Proposal on Bmw)1635 Words   |  7 Pages ------------------------------------------------- Executive summary ------------------------------------------------- The project is about Bayerische Motoren Werke G.m.b.H founded in 1917; Bayerische Motoren Werke AG is one of the Germany’s Largest and most successful car and motorcycle manufacturer in the whole world. With BMW, MINI and Rolls Royce are three of the strongest premium brand in the automobile industry. In this project i have analysis various factorRead MoreStrategic Marketing Plan for the Audi A15186 Words   |  21 PagesTask Two: Marketing Plan The Marketing Plan is based on the model by The Chartered Institute of Marketing. 1. Introduction amp; Mission Statement Audi is a premium and performance car manufacturer. Our Strategy 2020 provides even clearer focus on our target to become the number one premium brand. With the change in demand from society in the types of cars people wish to drive, we have to adjust the path we are taking to achieve our vision. We can only achieve this if we focus our full and

Drug Abuse Essay - 894 Words

Drug abuse is a disease where people compulsively seek and use drugs knowing the harmful consequences (Nida, 2017). Most of Americas top social problems relate to or are impacted by drug abuse: drugged driving, child abuse, violence, and stress. Drugs take an immense toll on our society at many different levels. This includes health care expenditures, lost earnings, and costs associated with crime and accidents (Nida, 2017). For example, according to NIDA(National Institute On Drug Abuse) Illicit drugs alone cost the U.S. $11billion alone in health care costs, illicit drug users are more likely to miss days at work leading to loss of wages, and 60% of adults are in prison for drug related crimes (Nida, 2017). Everyone is affected by drug†¦show more content†¦Some examples of emotional warning signs are mood swings and becoming defensive and aggressive with the people around you when they attempt to discuss your drug use with you (Miller, 2017). Some advantages about educatin g the people on drug abuse is it will be a long-term affect, meaning constant education on the topic will touch a lot of people and stay with them. A disadvantage with using education to help rid drug abuse is people will hear the effects of it and it will cause experimentation. Another solution to drug abuse would be treatment centers with lengths of 6 to 12 months. Treatment centers primarily tend to focus on re-socializing the individual and use the entire community in the program as active components of treatment (Nida, 2012). The treatment would focus on developing personal accountability, responsibility, and socially productive lives as well. Advantages with treatment centers is that It helps big groups of people, there is constant supervision, someone is there to help you like a life coach or therapist, and it is a confined place. Disadvantages to treatment centers is that some of the best treatment centers are very expensive. Not everyone can afford a treatment center becau se not all addicts nor their families can afford the financial burden of paying for theirShow MoreRelatedPrescription Drug Abuse Essay1136 Words   |  5 Pageshard transition in his life from the elementary levels of school to high school. Along the way, he started hanging out with the wrong crowd and doing all sorts of drugs like smoking marijuana and drinking alcohol. In his senior year he realized he wanted to do something different with his life and he joined the boxing team and quit drugs, but one Saturday night that all ended. David was offered a patch that was supposed to make him feel an extremely good feeling. He didnt know what was in the patchRead MorePrescription Drug Abuse Essay1852 Words   |  8 PagesPrescription drug abuse has become an epidemic in the United States especially among the youth of our country. The Partnership for a Drug Free America says that 2,500 teens a day abuse prescription drugs. Abuse of these narcotics can lead to serious mental and physic al consequences. Why is this such a problem, what can we do to solve it, and how is it affecting our social lives? First we must explore what prescription drugs are being abused. The most popular abused drugs fall into three categoriesRead More Cost of Drug Abuse on Society Essay923 Words   |  4 PagesDrug abuse is a rampant problem in the United States. Drugs can be abused in a variety of different ways by people from every walk of life. Most of us have been affected by drug abuse either directly or indirectly. Drug abusers harm themselves, as well as their families and communities. Drug abuse takes an enormous toll on our society at many levels. The cost of drug abuse on our society is astronomical, not only financially but also personally, emotionally, socially and professionally. Read MoreEssay on Burn the Fuse of Drug Abuse667 Words   |  3 PagesAddiction and abuse of drugs have remained an unexplainable circumstance, even till today. A mistaken assumption is that drug abusers lack moral principles, and if given a chance or in the presence of will power, their selections could be altered. In reality, drug addiction is known as a complex disease and requires more than will power or mere good intentions to change. Due to the fact that drug addiction could change the way the brain works, with time, the brain promotes compulsive drug abuse. It is difficultRead MoreEssay Drug Abuse and Mental Health 1194 Words   |  5 PagesSubstance abuse complicates almost every aspect of care for the person with a mental disorder. When drugs enter the brain, they can interrupt the work and actually change how the brain performs its jobs; these changes are what lead to compulsive drug use. Drug abuse plays a major role when concerning mental health. It is very difficul t for these individuals to engage in treatment. Diagnosis for a treatment is difficult because it takes time to disengage the interacting effects of substance abuse and theRead MoreEssay on Abuse of Legal and Illegal Drugs2374 Words   |  10 Pages Drug abuse is â€Å"a maladaptive pattern of substance use leading to clinically significant impairment or distress† (American Psychiatric Association, 2000, p.114-115). The difference between using drugs and abusing drugs depends on three things, what the drug is for, how much of the drug is used, and the effect that the drug has on the person. Drug abuse typically relates to one using drugs in an excessive manner, whether the drug is legal or illegal. For example, marijuana is illegal in some statesRead MoreEssay on Drug Abuse In the Nursing Profession2211 Words   |  9 Pageshave it. It’s the only disease I know that argues with you and says, ‘Look, despite all the evidence, you don’t have a problemâ €™ (Kunyk and Austin, 2005, p. 385). All over the world, people suffer from the addictive properties of the many varieties drugs. In the recent decade, increasing amounts of nurses have begun to see the effects of substance usage while on the job. This unpublicized problem that is sweeping nurses in America is a problem that should not be ignored as they are the frontline ofRead MoreEssay about The Prescription Drug Abuse Crisis1690 Words   |  7 PagesThe rate of death due to prescription drug abuse in the U.S. has escalated 313 percent over the past decade. According to the Congressional Quarterly Transcription’s article Rep. Joe Pitt Holds a Hearing on Prescription Drug Abuse, opioid prescription drugs were involved in 16,650 overdose-caused deaths in 2010, accounting for more deaths than from overdoses of heroin and cocaine. Prescribed drugs or painkillers sometimes condemn a patient to lifelong addiction, according to Dr. Tom Frieden,Read MoreEssay on Effects of P arental Drug Abuse on Children1750 Words   |  7 PagesHeather Swenson Mandy Jesser English Composition I 1 May 2013 Effects of Parental Drug Abuse on Their Children As soon as birth, children are exposed to new things; new life experiences that will develop the path of which direction their life will take. Adolescence is the most important time in a child’s life because it is where they learn appropriate behavior from their family and the outside world. Some children are able to use these experiences to differentiate at an early age what isRead MoreDrug Abuse in the United States on the Rise Essay634 Words   |  3 PagesDrug Abuse in the United States has gone down since the 1990’s but now that percentage is starting to increase. Nowadays children perceive drugs to be less and less harmful and are deciding to try hard drugs such as amphetamines, stimulants, and opiates. These drugs are extremely addictive, one try and you could be hooked on for life. This is dangerous, the earlier children start to try drugs the more prone they are to dealing with addiction as adults. Drug abuse is a serious problem especially with

Market Demand Theory and Empirical Evidence

Question: Discuss about the Market Demand for Theory and Empirical Evidence. Answer: Introduction: The study is conducted is about the oil and gas market of Australia. The factors affecting the supply and demand of the oil and gas has been given the due considerations in the analysis. Those factors are considered the vital tool in the analysis of the micro economic theory of the supply and demand. Demand refers to the quantity demanded for the desired goods and service purchased by the buyers at the given level of price (Akinci, Akinci and Yilmaz2013). Supply on the other hand is the willingness of the producer to supply the oil and gas at the specific price. The discussion is about the factors influencing the supply and demand of oil in Australia. The eastern region of Australian gas market is conclusively linked with the international gas market. The LNG market is Australia has been facing with the supply of natural resources in the surplus amount, which is creating a great degree of uncertainty. The domestic price of oil and gas is determined by the various factors such as the cost associated with the supplying of the products, short run net backs and competition. It is considered essential to make the investment in the production capacity and the new supply to provides the support in the eastern region of the Australian industry (Azrieli 2014). Demand for crude oil is on the rise and it is forecasted that demand will keep on increasing in the near future in spite of the rise in price. The reason behind the upward surge in consumer demand for petroleum product is due to the annual rise in demand and non-availability of the low-priced substitutes. Both the consumers and business firms are likely to be acting in their own inte rest. Discussion: The demand and supply of oil and gas in Australia is influenced by the several factors. The factors to be considered are the price of substitutes, ongoing price, price of related commodities, earning of the consumers and taste and preferences pattern of the consumers. However, these are micro economic factors. The supply and demand also is influenced by the macro economic factors such as the population and GDP of the country. On the other hand, the supply of the product is mainly influenced by the production cost, cost of the factor of production, future price anticipation. The analysis of the mechanism of the demand and supply is conducted in a detailed way before the consideration of the supply and demand of oil and gas in the industry of oil and gas in Australia. Australia is well known for the different kind of resources such as mining resources, natural resources and agricultural resources and the supply and demand of these resources is considered identical (Francis 2014). There is circumstances of noteworthy differences amid the two elements with prevailing situations of exogenous aspects of the economy. These exogenous economic factors establishes during the analysis provides different types of result for both oil and gas. For example, by considering the illustrations of Eastern regions of Australias oil and gas market there is prevalent circumstances of asymmetrical options in the theory of demand and supply. Since there was low pressure concerning international market in the year 1990, the demand of the natural gas of Australia was not high (Nelson 2013). Prior to that, the supply and demand of the natural oil and gas in the Eastern Australia witnessed an increase in light of huge development in the large exportation of the oil and gas of the Australian market. The instance of the brown sugar field can be considered here which gave the evidence of the fact that there was incomplete availability of the LNG from the gas field in the Australian market. However, the fall in supply was mainly due to the external factors. The LNG exportation received all the gas produced from the oil field in Australia during the period of twelve years. There was no shortage in the demand zone of oil and gas and the supply of reserves of the Australian eastern region was met with enough supply of gas. The production stage would be changed due to the driver of the domestic price. This is because it is forecasted that there is no connection between the net back price of LNG and the domestic price of gas. The quantity demanded of the product is influenced by the macro economic factors affecting its demand and supply. This will lead to shift in the demand curve (Rios, McConnell and Brue 2013). There is a shift in the demand curve due to the factor other than price. Alternatively, if the factor leads to decrease in demand then the demand curve will shift to right side. Factors such as disposable income, price of alternatives, fluctuations of interest rate and growing populations is the most important element demand and supply. The natural resource consumption would unsurprisingly increase due to the increasing population, which significantly influences the consumption. Only a limited number of substitute product will be used and the major reason behind the downward sloping of demand curve is when cost of natural resources increases. The consumption of the natural resources is predicted to increase compelling the consumers to look for substitutes such as oil and coal (Li and Yang 2016). The demand is projected to decrease as the substitutes are available cheaply and ultimately shifting the demand curve. As the substitute product are cheaper it is projected that demand will dip and ultimately leading to shift in demand curve since consumers have shifted to cheaper source for energy consumption. Conclusion: The supply and demand of the oil and gas depends upon the endogenous and exogenous factors. The price is not the only factor affecting the demand and supply. Several treasures have laid down that Australia has been experiencing constant growth in economy for the last 25 years. The economic reforms, however needs some activities and real investment to occur as the greater degree of economic reforms requires it. Therefore, it is worth mentioning that new exports in the gas market have significantly increased economic trend of Australia. Reference list: Akinci, G.Y., Akinci, M. and Yilmaz, ., 2013. Demand following or supply leading? A panel data analysis for developed, developing, and less developed countries.METU Studies in Development,40(3), p.553. Australian Competition and Consumer Commission. (2016).Australian Competition and Consumer Commission. Available at: https://www.accc.gov.au [Accessed 12 Dec. 2016]. Azrieli, Y., 2014. Comment on The Law of Large Demand for Information.Econometrica,82(1), pp.415-423. Commpap.com. (2016).Home. Available at: https://www.commpap.com/ [Accessed 12 Dec. 2016]. Francis, M.C., 2014. Theory of Demand and Supply. Hildenbrand, W., 2014.Market demand: Theory and empirical evidence. Princeton University Press. Industry.gov.au. (2016).Department of Industry, Innovation and Science. Available at: https://industry.gov.au/ [Accessed 12 Dec. 2016]. Kaul, R. and Chowdhury, S.R., 2014. Demand analysis. Li, Y.C. and Yang, H., 2016. A mathematical model of demand-supply dynamics with collectability and saturation factors.arXiv preprint arXiv:1606.06720. Nelson, R.R., 2013. Demand, supply, and their interaction on markets, as seen from the perspective of evolutionary economic theory.Journal of Evolutionary Economics,23(1), pp.17-38. Rios, M.C., McConnell, C.R. and Brue, S.L., 2013.Economics: Principles, problems, and policies. McGraw-Hill.

The Effects Of Detoxification On A Healthy Lifestyle Essay Example For Students

The Effects Of Detoxification On A Healthy Lifestyle Essay Detoxification is a process that involves flushing the toxins, chemicals and drugs out of your body. It may be done to remove metabolic wastes and is normally known as â€Å"detoxing†. For residents of Kappa, HI, detoxification can be a first step toward living a healthy lifestyle. Our method of detoxing at Total Rejuvenation is designed to remove waste from your body and cleanse your organs. Through this program, you can ensure that you start out your detox program on the right foot. What Is Detoxification?Although your kidneys and liver are normally responsible for removing impurities, they need help sometimes. To keep your body running, you go through hundreds of metabolic functions every day. Over time, these metabolic functions will cause waste products to build up in your body. If left alone, these toxins can worsen current health issues and cause other medical problems. Other than your diet and lifestyle, your environment and genetic makeup greatly influence the rate of elimination for these toxins. While some people produce relatively little waste and can easily eliminate toxins, other individuals do not have the same good fortune. We will write a custom essay on The Effects Of Detoxification On A Healthy Lifestyle specifically for you for only $16.38 $13.9/page Order now When your body is not able to remove waste products efficiently, you need a good detoxification program to provide your liver with a boost. You can also limit your exposure to toxins in the environment like chemicals, allergens and certain foods. For you to detoxify correctly, you need to consume enough protein and nutrients. If you are using the right detox program, you will get a better level of health and vitality. Your detox program should help improve your cognitive ability, energy levels and weight loss. Through a good detox program, you can expect to receive better sleep quality, bal. .. Once you limit the toxins in your body, you can slow the aging process and limit more damage from occurring. For this benefit to remain, you have to remain committed to having a healthy lifestyle once you are done with detoxing. 12. A Boost in Well-BeingAll of the previous benefits lead you to have a better well-being and self-image. Detoxing is a great way to get a headstart on weight loss and learn how to have a healthy lifestyle. As long as you continue to follow these healthy habits, you can enjoy having a sense of well-being that lasts. Over time, you may feel the impact of this improved well-being at work, in your relationships and in your general outlook on life. If you want to look, feel and think better, you can get help from Total Rejuvenation. Based in Kappa, HI, we specialize in holistic cleansing programs that are designed for the entire body.

Constitution Nonrepresentative Essays - United States, James Madison

Constitution Nonrepresentative More than 70 years had gone by between the writing of the Constitution and the 1850's. The U.S.'s landscape had grown dramatically and and the North and South had grown apart. People were truly beginning to divide on the topic of slavery, and The South and the North were in a precarious position, a slight disruption in the States would bring certain War. In 70 years the Constitution became a reason for the breakup of the union due to the many gray area's in key topics, the fact that it wasn't a fully representative document, and that it left out many important topics such as slavery. The Constitution lead lead to the breakup of the Union because it left too many gray area's that caused conflict. In document G, President James Buchanan says that the Southern States are ? Justified in revolutionary resistance to the government of the Union.? . However he also points out that the Constitution doesn't say whether or not Congress can stop a State from seceding. In document I, president Lincoln shows a gray area. He says the south may ? lawfully and peacefully withdraw from the Union,? by one interpretation. Yet, because the Constitution is vague in some areas, Lincoln interpreted the Constitution to mean that they do not have the power to secede, ?Our states have neither more nor less power, than that reserved to them.? As you can see, the Constitution allowed too much to be interpreted. It was so vague that it caused many conflicts, and eventually caused the Union to break up. The Constitution caused the break up of the Union because 70 years after it's writing it no longer represented all the people. The Constitution wasn't really representative even at the time of it's writing. 70 years later a lot had changed in America. Their were many new groups of people and many new ideas. When it was written the States involved thought in the same way, they had the same goals. But 70 years later their thinking had changed and the need for a unified nation was no longer there. Document A, is a map of America in 1850. it clearly shows the division of North and South. The south was completely slave territory, while the North was free. This shows that the North and South were no longer alike as they were before. In Document H, president Davis tells Congress that the constitution is no longer representative. He basically says that the Constitution as written in 1787 was not representative of all the States. He points out that the Constitution was originally meant to be a ?compact between States? but that now some believe the government to be ?set up above and over the States.? Many things had changed since the writing of the Constitution and it could no longer unify the States as it once did. The Constitution was at fault because it failed to address many important issues. For example Document G, shows how the Constitution didn't cover important congressional powers. Buchanan interprets that ?no such power has been delegated to congress,? in regards to it's ability to stop secession. If the Constitution had covered this issue secession would have never been so controversial. In document E, we see another place where the Constitution leaves out an important issue. ?The words slave and slavery are not to be found in the Constitution.? because slavery was never talked about in the Constitution their was much conflict over it. This kind of conflict contributed to the Unions break up. In Document F, is a cartoon that covers the issue of slavery on free soil. because the Constitution never discussed what would happen if a slave is brought on to free soil it allowed for this to become a conflict. The Constitution wasn't thorough enough and thus caused much fighting over issues i t did not address. 70 years after it's writing the Constitution was in many ways obsolete. America was divided in it's thinking and could no longer use the Constitution to settle recent issues. Because the Constitution no longer represented the people and didn't cover important issues, it caused many people to interpret it differently. Thus the Constitution lead to tension

Profile of Major General Smedley Butler

Profile of Major General Smedley Butler Major General Smedley Butler was a decorated war veteran. He is best known for serving in the Carribean and abroad during World War I. Early Life Smedley Butler was born in West Chester, PA on July 30, 1881, to Thomas and Maud Butler. Raised in the area, Butler initially attended West Chester Friends Graded High School before moving on to the prestigious Haverford School. While enrolled at Haverford, Butlers father was elected to the US House of Representatives. Serving in Washington for thirty-one years, Thomas Butler would later provide political cover for his sons military career. A gifted athlete and a good student, the younger Butler elected to leave Haverford in mid-1898 to take part in the Spanish-American War. Joining the Marines Though his father wished him to remain in school, Butler was able to obtain a direct commission as a second lieutenant in the US Marine Corps. Ordered to the Marine Barracks in Washington, DC for training, he then joined the Marine Battalion, North Atlantic Squadron and took part in operations around Guantnamo Bay, Cuba. With the withdrawal of the Marines from the area later in the year, Butler served aboard USS New York until being discharged on February 16, 1899. His separation from the Corps proved short as he was able to secure a first lieutenants commission in April. In the Far East Ordered to Manila, Philippines, Butler took part in the Philippine-American War. Bored by garrison life, he welcomed the opportunity to experience combat later that year. Leading a force against the Insurrecto-held town of Noveleta in October, he succeeded in driving off the enemy and securing the area. In the wake of this action, Butler was tattooed with a large Eagle, Globe, and Anchor which covered his entire chest. Befriending Major Littleton Waller, Butler was selected to join him as part of a Marine company on Guam. En route, Wallers force was detoured to China to aid in putting down the Boxer Rebellion. Arriving in China, Butler took part in the Battle of Tientsin on July 13, 1900. In the fighting, he was hit in the leg while trying to rescue another officer. Despite his wound, Butler assisted the officer to the hospital. For his performance at Tientsin, Butler received a brevet promotion to captain. Returning to action, he was grazed in the chest during fighting near San Tan Pating. Returning the United States in 1901, Butler spent two years serving ashore and aboard various vessels. In 1903, while stationed in Puerto Rico, he was ordered to aid in protecting American interests during a revolt in Honduras. The Banana Wars Moving along the Honduran coast, Butlers party rescued the American consul in Trujillo. Suffering from a tropical fever during the campaign, Butler received the nickname Old Gimlet Eye due to his constantly bloodshot eyes. Returning home, he married Ethel Peters on June 30, 1905. Ordered back to the Philippines, Butler saw garrison duty around Subic Bay. In 1908, now a major, he was diagnosed with having a nervous breakdown (possibly post-traumatic stress disorder) and was sent back to the United States for nine months to recover. During this period Butler tried his hand at coal mining but found it not to his liking. Returning to the Marines, he received command of 3rd Battalion, 1st Regiment on the Isthmus of Panama in 1909. He remained in the area until being ordered to Nicaragua in August 1912. Commanding a battalion, he took part in the bombardment, assault, and capture of Coyotepe in October. In January 1914, Butler was directed to join Rear Admiral Frank Fletcher off the coast of Mexico to monitor military activities during the Mexican Revolution. In March, Butler, posing as a railroad executive, landed in Mexico and scouted the interior. As the situation continued to worsen, American forces landed at Veracruz on April 21. Leading the Marine contingent, Butler directed their operations through two days of fighting before the city was secured. For his actions, he was awarded the Medal of Honor. The following year, Butler led a force from USS Connecticut ashore on Haiti after a revolution threw the country into chaos. Winning several engagements with the Haitian rebels, Butler won a second Medal of Honor for his capture of Fort Rivià ¨re. In doing so, he became one of only two Marines to win the medal twice, the other being Dan Daly. World War I With the US entry into World War I in April 1917, Butler, now a lieutenant colonel, began lobbying for a command in France. This failed to materialize as some of his key superiors deemed him unreliable despite his stellar record. On July 1, 1918, Butler received a promotion to colonel and command of the 13th Marine Regiment in France. Though he worked to train the unit, they did not see combat operations. Promoted to brigadier general in early October, he was directed to oversee Camp Pontanezen at Brest. A key debarkation point for American troops, Butler distinguished himself by improving conditions in the camp. Postwar For his work in France, Butler received the Distinguished Service Medal from both the US Army and US Navy. Arriving home in 1919, he took command of Marine Corps Base Quantico, Virginia and over the next five years worked to make what had been a wartime training camp into a permanent base. In 1924, at the request of President Calvin Coolidge and Mayor W. Freeland Kendrick, Butler took a leave from the Marines to serve as Director of Public Safety for Philadelphia. Assuming oversight of the citys police and fire departments, he tirelessly worked to end corruption and enforce Prohibition. Though effective, Butlers military-style methods, impolitic comments, and aggressive approach began to wear thin with the public and his popularity began to drop. Though his leave was extended for a second year, he frequently clashed with Mayor Kendrick and elected to resign and return to the Marines Corps in late 1925. After briefly commanding the Marine Corps Base at San Diego, CA, he embarked for China in 1927. Over the next two years, Butler commanded the 3rd Marine Expeditionary Brigade. Working to protect American interests, he successfully dealt with rival Chinese warlords and leaders. Returning to Quantico in 1929, Butler was promoted to major general. Resuming his task of making the base the showplace of the Marines, he worked to increase the publics awareness of the corps by taking his men on long marches and re-enacting Civil War battles such as Gettysburg. On July 8, 1930, the Commandant of the Marines Corps, Major General Wendell C. Neville, died. Though tradition called for the senior general to temporarily fill the post, Butler was not appointed. Though considered for the permanent position of command  and supported by notables such as Lieutenant General John Lejeune, Butlers controversial track record along with ill-timed public comments regarding Italian dictator Benito Mussolini saw Major General Ben Fuller receive the post instead. Retirement Rather than continue in the Marine Corps, Butler filed for retirement and left the service on October 1, 1931. A popular lecturer while with the Marines, Butler began speaking to various groups fulltime. In March 1932, he announced that he would run for the US Senate from Pennsylvania. An advocate of Prohibition, he was defeated in the 1932 Republican primary. Later that year, he publically supported the Bonus Army protesters who sought early payment of the service certificates issued by the World War Adjusted Compensation Act of 1924. Continuing to lecture, he increasingly focused his speeches against war profiteering and American military intervention abroad. The themes of these lectures formed the basis for his 1935 work War Is a Racket which outlined the connections between war and business. Butler continued to speak on these topics and his views of fascism in the US through the 1930s. In June 1940, Butler entered the Philadelphia Naval Hospital after being ill for several weeks. On June 20, Butler died of cancer and was buried at Oaklands Cemetery in West Chester, PA.

Managing across cultures Essay Example | Topics and Well Written Essays - 3000 words

Managing across cultures - Essay Example DR Geert Hofstede, a psychologist identified four distinct cultural dimensions that served to differentiate one culture from another. Later on in his study he added the fifth one. The five dimensions of culture that Hofstede distinguished include (Aaldering 2010): Power/distance: this is initially the degree of inequality that is present and is accepted among people with or without power. The score that one gets points that society accepts an unequal distribution of power and people in the system. Whereas a low score indicates that the power is shared and well dispersed. For example in a high PD country like Malaysia an organization would send reports only to the top hierarchy management with the involvement of few high level managers. Individualism (IDV). This indicates the strong ties between individuals. The following diagram shows how it works : Characteristics Tips High IDV High Valuation on peoples time and their need for freedom. An enjoyment of challenges, and an expectation of rewards for hard work. Respect for privacy. Acknowledge accomplishments. Don’t ask for too much personal information. Encourage debate and expression of own ideas. Low IDV Emphasis on building skills and becoming masters of something. Work for intrinsic rewards. Harmony more important than honesty. Show respect for age and wisdom. Suppress feelings and emotions to work in harmony. Respect traditions and introduce change slowly. Masculinity (MAS). This actually talks about how much the organization looks at the traditional values of male and female. In today’s world one could clearly see how men and female are treated with equal opportunities. Uncertainty/ A voidance index (UAI). This is basically the degree of anxiety that the members of an organization or a society feel when there situations are unknown or uncertain. Long Term Orientation (LTO). This talks about how much society put value in the long term standing- as opposed to short term traditions and values Thi s article basically talked about the five basic dimensions and how these could be used in order to meet the needs of individuals working with different culture employees. Trompenaars four diversity culture: Another culturalist Trompenaars along with Hampden-Turner came with other cultural factors that talk about these few points on how to face the cultural differences in the organization. The article ‘Cultural frame of reference’, (Jeurissen 2007) talks about universalism vs. particularism which generally talks about how an organization can find and work on the general rules instead of forcing on the existing rules and demotivating the entire team. It also talks about analyzing vs. integrating which is decomposing to find the details and integrating to bring all those things together in order to have a big picture to understand better. Individualism vs. communitarianism is where the individual’s rights are put forward along with the rights of the whole group or t eam. Another one that Trompenaar talks about is inner directed vs. outer directed. This is where the assumption is made that thinking is the most powerful tool to approach an idea. And then seeking the data in the outer world or in other words to be optimistic. This article basically just talks about how looking at a thing , analyzing it and then giving it a status changes the way we look at things and culture differences are the same thing. One should be

Self reflections Essay Example | Topics and Well Written Essays - 500 words

Self reflections - Essay Example dicates, students of higher education are significantly involved and particular when it comes to the tools of assessment being utilized to measure their academic endeavor. While reading the journal, I could not help looking back on a personal experience as a student who equally desired understanding and meeting certain expectations according to my interpretation of the standards set by the school. I recall special moments when I had reached the extent of being definite about my career goals and naturally convicting myself that I wanted to be an educator. At this stage, I came to value the real essence of teaching and learning as well as how they work hand-in-hand to sustain each other within a system of free, assertive, and technical interactions. There had nevertheless been struggling times wherein passing or maintaining an impressive scholastic status due either to a course I could barely cope with or a competition seemed quite influential. Like some others who sneaked their way out of genuine efforts by gaming a hidden curriculum, I must admit the guilt of having strategized to obtain a favorable assessment even with poor quality of learning. Throu gh this assigned reading activity, thus, I have realized the degree at which I had defeated the objective of education myself on becoming a cue-seeker drawn into the implausible action of trading noble pursuit of studies with the sole benefit of an acceptable or remarkable grade. In this manner though, I manage to designate how the issue on one’s sense of fulfillment may be addressed properly. What strays one from the ideal purpose of learning turns out to be a misleading focus on assessment especially as students compromise with time and energy to persevere with not necessarily the path of academic development but the path that enables a learner to adapt to alternative means of yielding optimum yield at the end of the course. As long as they arrive at the desired grades, they hardly pay regard to whether or not

Leadership styes used in modern Russia Essay Example | Topics and Well Written Essays - 3000 words

Leadership styes used in modern Russia - Essay Example Under the modern Russia, there are various leadership styles which have become very apparent. This report shall consider and critically assess these leadership styles applied by companies/individuals in modern Russia. This paper seeks to assess what type and how these leadership styles are being applied in modern Russia, and how effective they are in helping achieve the economic and political goals of the country. Body During the transition period from the totalitarian governance to the free market, Russia has managed to overcome the major changes within the microeconomic and macroeconomic framework, including the political processes and cultural practices and behaviours (Fey and Dennison, 2001). It is therefore important to evaluate and understand the present progression of Russia under a global setting, and to evaluate the elements which indicate effective leadership and the impact of culture within the transition economy. Throughout the years, Russia was able to gain the values of both the West and the East, mostly in relation to reason as well as inspiration. It also provided a bridge between the East and Western values and traditions (Gratchev, 2001). These qualities helped push Russia to success, often encouraging it to concentrate its efforts towards gaining control over its large geographic space. Diversity In modern Russia, the role of the state and corporations in economic activities is very much significant. Their economy is controlled by a few financial and industrial conglomerates and considered significantly power than the government (Bollinger, 1994). Russia’s future will have to depend on the relations between the different major players in the economy and the government. Within the competitive framework of the modern economic Russia, the country’s management core is diverse in its economic and political interests (Gratchev, 2001). Some groups are known as the Old Guard who are highly adept at large-scale activities, including the management of technological innovations (Gratchev, et.al., 2005). These leaders also manage to access the primary decision-making points and utilize connections in order to control resources. These leaders manage large industrial corporations in highly competitive sectors including oil, gas, space travel, and shipbuilding (Gratchev, et.al., 2005). The other set of modern Russian leaders are known as the New Wave leaders. These leaders work based on the initiation of economic reform. These are also the younger leaders who seek success and business education. Another group of leaders are known as the Unwilling Entrepreneurs (Gratchev, et.al., 2005). These are leaders who are prompted to take the initiative due to their fears of unemployment; and most of their transactions are in the small-scale trade. Based on these diverse elements and motivations, modern Russian leadership contains elements of the diverse, and their distinct and diverse quality is their motivation for engaging in bu siness (Gratchev, et.al., 2005). Authoritative not authoritarian leadership Russia is traditionally based on authoritative leadership, and the new era of capitalism supports this tradition. Even with strong entrepreneurship competencies among its businessmen, these businessmen have significant power within organizations (Kets de Vries, et.al., 2004). Followers see their leaders as superior individuals who have unique

Diversity Management In The Workplace Commerce Essay

Diversity Management In The Workplace Commerce Essay Diversity management in the workplace has been one of many organisational issues due to factors such as globalisation and the emerging age, cultural and individual differences that emerge as a result of this new challenging world. The purpose of this essay is to explore the topic of diversity as it relates to the workplace by discussing perspectives from human resource management (HRM) perspectives and to investigate the barriers to workplace diversity. Through the discussion, the advantages of diversity will be discussed with an importance on the implications for the HR function of the organization. There is an intense need to identify the external and internal factors that influence the HRM functions and practices. The essay also identifies how successful companies like Telstra, ANZ bank and many others have managed the impact of various internal and external factors to become one of the leaders in their industry. Human resource management has achieved significant importance in rec ent years both in terms of theory and practice in corporations today that cannot be ignore as the importance of managing human capital in order to achieve their goals and objectives. Workplace diversity relates to the presence of differences among members of the workforce (DNetto Sohal, 1999). By creating diverse workforce organizations, they are able to make the ideas, creativity, and potential contributions inherent in a diverse workforce (Aghazadeh, 2004). Diversity in the workplace includes culture, gender, nationality, sexual orientation, physical abilities, social class, age, socio-economic status, and religion (Sadri Tran, 2002). These individual characteristics shape an individuals perception about their environment and how they communicate (Kramar, 1998). The action attempts to monitor and control diversity in an organisation and in doing so, senior management can affect the hiring and promotion of individuals (Sadri Tran, 2002). An organisation assumes new individuals or groups will adapt to the standard of the organisation, and will not resist due to fears of reverse discrimination (Sadri Tran, 2002). Valuing diversity can allow an organisation to focus the benefits of the differences, therefore developing an environment where all individuals are valued and accepted (Sadri Tran, 2002). Those members who feel valued to their organisation tend to be harder working, more involved and innovative (Agahazadeh, 2004). Valuing Diversity can affect employees attitudes positively, however resistance can be experienced due to a fear of change and individuals discomfort with differences (Sadri Tran, 2002.) Finally, managing diversity is when organisations build specific skills and create policies which obtain the best values of each employe e, which will create new ways of working together (Sadri Tran, 2002). It will provide an opportunity for organisations to manage a workforce which highlight both organisational and individual performance, whilst still acknowledging individual needs (Kramar, 1998). Although diversity has always existed in organisations, individuals tend to limit their diversity in order to conform to the rule of the organisation and fit into the stereotype of the typical employee (Kramar, 1998). Mismanagement of diversity as a result of unfavorable treatment can inhibit employees working abilities and motivation, which can lead to a lowered job performance (Aghazadeh, 2004). If an environment works well for employees, diversity will work against the organisation, hence the lack of an enabling environment (Kramar, 1998). These fundamental components of workplace diversity can be further viewed through the varying perspectives of union groups, HRM professionals and organisations. Management aims to maximise the contribution of all staff to work towards organisational objectives through forming guiding teams for diversity, training to improve languages and celebrating success. Unions however, implement diversity differently (Barrile Cameron, 2004). There are many HRM perspectives that relate to diversity management in organisations. Most of these HRM perspectives lead towards the contention that a successful diversity management policy can lead to a more competitive, functional organisation. In light of the perspectives and rationales discussed in the HRM literature, there a range of implications for HR managers concerning diversity in the workplace. Management of diversity relates to equal employment opportunity, but effective diversity management goes beyond the basic requirements of an equal opportunity workplace (Barrile Cameron, 2004). It is important for HR to determine an effective diversity management policy to be able to encourage a more diverse workplace. The most important job for senior HR managers is to consider how diversity will benefit the organisation and how to define its role in the context of the organisation (Kreitz, 2008). An organisations diversity policy should aim to establish an heterogeneous workforc e that is able to work to its full capacity in an environment where no member, or for that matter group of members, have an advantage or disadvantage based on their individual differences (Torres Bruxelles, 1992, as cited in DNetto Sohal, 1999). In exercising their role, HR managers must constantly apply the principles of diversity in order to maximise and sustain the benefits of a diverse workforce. This means HR managers need to be able to link recruitment, selection, development and retention policies to the overall diversity policy of the organisation (Yakura, 1996). Furthermore, the they should be carried out with a direct link to the overall business goals, the various shifts in the labour market as well as the more contemporary effects of globalisation (Cunningham Green, 2007). There are three initiatives that an organisation should utilise to increase the efficiency of its diversity policy. Firstly, there is a need for HR, when recruiting, to increase the representation in the workplace of historically excluded groups (Conrad Linnehan, 1995). Secondly, the diverse workforce needs to have the necessary empowerment to influence, or at least have input to organisational decision making (Cunningham Green, 2007). More strategic implications for diversity management exist that recognise the emergence of Strategic Human Resource Management (SHRM). Such implications include building diversity strategies into an overall future success plan, integrating diversity practices with senior management practices and encouraging career development opportunities for all employees (Cunningham Green, 2007). Ultimately, managing diversity should promote competitive edge in the organisation by recruiting the most appropriate people for the job regardless of their perceived differences (DNetto Sohal, 1999). ANZ ORG check anz, 2008 ANZ Bank has responded to the common trends of the Australian workforce with programs to attract and retain a diverse environment that reflects their customer base (ANZ, 2010). An organisation is focused on creating an inclusive culture where all employees are able to contribute, as they believe that diversity and inclusion are essential for high business performance (ANZ, 2010). By managing diversity within the organisation, ANZ is provided with the best talent and a wide variety of experience to achieve success within a global workforce. These organisations have made efforts to create a diverse working environment through varying HRM practices. For example, HRM within ANZ created the My Difference survey which surveyed more than 13, 500 employees (ANZ, 2010). Within this survey, HR is able to develop a demographic picture of the workforce and gather feedback on how their employees perceive diversity and inclusion within the organisation. ANZ also founded the Diversity Council, which introduces policies and sponsors events to create a more inclusive culture (ANZ, 2010). The council attempts to increase awareness by supporting events like the Australian Open where it is considered one of the worlds premier sporting events (ANZ, 2010). Its known as the Grand Slam of the Asia Pacific where the Australian Open has a strong Australian heritage, as well as having widely recognised appeal as a regional event in New Zealand, the Pacific and Asia.  ANZ will sponsor the Australian Open for 3 years from 2010 (ANZ, 2010). HR in ANZ has implemented a range of human resource strategies. Disability awareness, plans in the companies outline strategies to increase support and inclusion for customers and staff of the organisation, which include premises being wheelchair accessible (ANZ, 2010). Besides that, in order to promote age balance, mature age employees are offered flexible working conditions to suit their changing lifestyle (ANZ, 2010). Culturally the banks have planned to help indigenous Australians improve their wellbeing and money management skills. ANZ celebrates cultural diversity by holding Annual Cultural Week (ANZ, 2010). Diversity within an organisation can be difficult and expensive to accomplish. Substantial barriers exist in both overcoming laws related to workplace diversity, the actual process of implementing it within an organisation and also the internal characteristics of the individual. The current legislation related to workplace diversity essentially creates an environment in which employers cannot recruit purely on the basis of a desired attribute. The main acts concerned are the Racial Discrimination Act (1975), the Sex Discrimination Act (1984), the Human Rights and Equal Opportunity Commission Act (1984), the Occupational Health and Safety (Commonwealth Employment) Act (1991), the Disability Discrimination Act (1991) and the Workplace Relations Act (1996) (Williams, 2001.) These laws essentially shape a scenario for employees where if a desired attribute is sought after, the job must be made appealing to that particular group of people without impairing the opportunity for any other group to obtain the position under the requirements of the legislation. If a diversity program is unlikely to be profitable it will not be implemented (Bilimoria, Joy, Liang, 2008). The monetary benefits such as new customers, better culture and strategic advantage involved in implementing such diversity need to outweigh the costs by gaining diversity at the expense of skill involved in pursuing it. The HR department within the organisation has a difficult task in convincing senior management that a diversity program can be beneficial to the organisation (DNetto Sohal, 1999).The argument often provided by senior management against workplace diversity is that it is disruptive to productivity and causes imbalance in the workplace (DNetto Sohal, 1999). As a result, the HR function need to be able to present the many advantages of diversity, and provide strong strategic reasoning to ensure that an effective diversity management is implemented. An organisation may also have barriers in their practices, culture and policies (Bilimoria, Joy, Liang, 2008). Resolving these issues has benefits for both the legality of the operating of the organisation and the multiplicity of their workforce. If senior management participated in only male orientated social events, such as attending football match, it may alienate women who generally may not participate in such events. Policy can also break both legality and potential for diversity by enforcing requirements such as 10 years continual service to an organisation in order to receive promotion into senior management. This continual service factor discriminates against women who are likely to have children, as it will exclude many from the opportunity to obtain the job. However, it is the individual differences within each person that provide the biggest challenge to achieving diversity. Individual differences amongst people are a major hurdle to workplace diversity, as most people feel comfortable when working in homogeneous groups (Kreitz, 2008). The presence of diverse others places employees outside of their comfort zone and makes people resist embracing the presence of others. Furthermore, research by Kreitz (2008) shows that humans, and organisations as well, are in nature highly resistant to change, further complicating the successful implementation of diversity. Another individual, and highly problematic, barrier to diversity is the language barrier that exists to culturally diverse others. This prevents, and in some cases discourages, the full integration of cultural differences within organisations (Kreitz, 2008). Diversity is clearly beneficial to the organisation. Managing diversity should involve utilising the cultural differences in peoples skills and embracing the diverse range of ideas and skills that exist in a diverse workplace in order to ultimately give the organisation a competitive edge. Benefits to diversity clearly outweigh the costs and evident advantages to workplace diversity are supported by various union groups and HRM practitioners. In order to be successful, diversity must be implemented within a strict legal framework and overcome hurdles relating to the practices and policies of organisations, as well as internal, individual barriers.

‘Popular’ Music

‘Popular music' is the broadest and as the name would suggest most popular genre of music today. The term ‘Popular Music' was first used in the 19th century but it is the twentieth century that has seen the most developments in popular music. , the technology it uses and the media it is conveyed in The start of ‘Pop Music' is generally thought to have been in the 1950's with the advent of Rock ‘n' Roll. This is when music was first really brought to a mass audience watching on television. By the end of the 1950's over half the population owned a television. Millions more than at the start of the decade. Popular bands were made ‘popular' because they were being brought to the masses. The 1960's saw a broadening in ‘popular music' with TV shows such as ‘Top of The Pops' showing a selection of hits from the top 40 of the singles chart. This use of the media brought most styles of music that were popular to a mass audience. Later in the 1970's and 80's pop magazines were introduced. Some such as ‘Smash Hits! were aimed at the younger early teen end of the market while others such as ‘NME' or ‘New Musical Express' were aimed at older more refined music fans to popular music. The late 1980's saw a flurry of new popular music magazines, many of which are still popular today, rock magazine ‘Kerrang! ‘ being a leading example. I believe that the 1990's has seen a ‘dumbing-down' of some magazines such as ‘Smash Hits! à ¢â‚¬Ëœ. Now aimed at an even younger possibly pre-teen audience it is little more than a promotional vehicle for the groups and artists represented in it's pages. The featured groups in these magazines are often from a new sub-genre that has developed from the 1980's to now and is known as the manufactured band. In recent years the idea of manufactured bands or artists has been embraced into the reality TV format with shows such as ‘Pop Idol' showing the development of a band or artist live on TV. I believe this innovation has been bad for music in general as the top 40 chart is now flooded with either reality TV winners, reality TV losers or artists who have gone through a similar process but have not been televised in doing so. In recent years music television has risen to the fore as a major part of an artist's success. When MTV was launched in the early 80's who could have thought that the music video would become the phenomenon it now is. Artists spend millions of pounds and hundreds of hours making sure their video is just right. In the early 21st century there are now over 20 music channels showing every thing from rock to rap, from classical to teen pop. However nowadays all artist's videos are so good that the music video seems to have gone full circle and now the music is more important again. In the pop music industry there have been thousands of innovations over the years but no genre has surpassed the sub genre of rap for innovative ideas. Originating from street corners where young black males would ‘battle' against each other using lyrics rap is now a multi-billion pound industry with the leading players earning vast fortunes. Rap has certainly come a long way since it's humble beginnings. The 1980's were a massive decade of innovation for rap, a genre that had begun in the 70's. the start of the 80's rappers were still using manual mixers to combine beats and mix tracks in the way that has become a hallmark of rap. By 1990 rappers were using digital mixers to blend beats more harmoniously. The result a more clear-cut sound that has perhaps made rap the music of the 90's. Pop music has come a long way since it begun in the 1950's. Technology and the media have perhaps had as larger part in pop music's success than the music itself. However I believe the media ha s become too involved nowadays by creating stars themselves while not playing other artist's music. After all ‘popular music' should be about the music not making things popular. However there is one dark cloud that looms over the organisations that run the music industry such as record labels and the media. The Internet. Technology has now come so far that music files can now be swapped over the Internet through such software such as ‘Napster' or ‘Kazaa'. Now when a teenager hears a song he or she likes on the radio they don't rush to the record store. They rush to their computer. It is not just teenagers either. Millions of adults indulge in this type of music piracy every day. Even though they are ripping off the very artists they love. I believe however that the problem is not with the designers of ‘Kazaa' or with the people who are downloading it. After all millions of people use these services, law abiding ordinary people. The reason for this I believe is because people see record companies as big faceless corporations who don't really care about music or people, just making money. I think it is the music companies responsibility to stop people using these ways of obtaining music by making ‘popular music' mor about music and less about money.

Leadership: Key to Group Cohesiveness

One of the most complicated tasks to do is to understand how the human mind works.   Put several of these minds together and it is like a topsy-turvy guessing game that can often lead to miscommunication.Handling a group can truly be complicated. As more minds work together, more conflicts inevitably arise.   If this cannot be handled properly, this will result to animosity within the rank.   Jealousy from among group members may crop up.   It is therefore imperative for the group to have a decisive and yet magnanimous leader to carry it through good and bad times.Amid this fact, the main problem that shall be answered is basic: How does an effective leadership lessen conflicts and motivate others, specifically subordinates, to be more productive and efficient?If we review the literature on leadership, we will find out that it is very extensive. Issues raise range from different styles of leadership, how to become effective decision-makers, and even how to better motivate peo ple.One study found out that people subsist in a hierarchy of needs, going from physiological needs through safety, social, esteem to self actualization (Whitman, 1987). It is, therefore, vital that a leader knows how to motivate group members. People can be motivated not just by basic needs, but also by noble causes. Some leaders would consider that it is necessary to use pain or threat of pain to motivate, but others consider that this only motivates no one but the dullest and idlest of people. Promises of food, excitement, companionship, involvement and the appreciation of other benefits are better motivators (Whitman).Other literatures also deal with how leaders can make the group reach a consensus when it comes to decision-making. The study found out that many leaders like to think that they are skilled group decision-making methods such as action planning, goal setting and problem-solving, but their capability to execute such practices successfully is often hindered by their l ack of understanding of the dynamics of these processes (Schwartz, 1994). In effect, these leaders often end up propagating problems that they themselves create through their carelessness and negligence to the needs of other group members. For this reason, instead of achieving a consensus, some leaders only serve their own interests. The better way to achieve harmony would be for them to pursue how resolutions are made and guarantee that they are attained by actual discussion (Schwartz).It is therefore important to remember that consensus decision represents a reasonable decision that all members of the group can accept although it may not necessarily be the optimal decision for each member (Colwell, 2001). When this is attained, it would be safe and reasonable to say that the leader of the group or the manager of the organization has exhibited effective leadership style.Theoretical FrameworkThe study basically explores the relationship between leadership and its motivational effect s on employees or subordinates. Ordinarily, subordinates are motivated to work harder because their leaders encourage them to participate in the process of decision-making.     This kind of participative leadership inspires subordinates.      This is the reason why this study will partly explore the model called the Continuum of Leadership Behaviour which was developed by Robert Tannenbaum and Warren H. Schmidt (Colwell).   This theory discusses the choices managers make concerning their subordinates’ involvement in decision making.Basically, the theory has carries two sides of a coin.   On one side, leadership is relatively authoritarian.   On the other side, everything is relatively participative. As to the choice of leadership to be chosen, three factors are considered.In studying this case, one must consider the leader’s value system, his trust in his subordinates, and his feelings of security in an uncertain situation.   In other words, if the mana ger is insecure of his position and abilities, he may resort to authoritarian leadership; limiting the chances of his subordinates to show their capabilities.Another factor that has to be taken into consideration is the employees’ willingness to assume responsibilities, their expectations, and their need for independence. Also important here are their ability to understand situations and their knowledge in dealing with certain problems.The choice of leadership also depends on the kind of organization one is dealing with.   When an organization needs to have an iron-fisted leader, then it is no doubt important for leaders to be authoritative.   However, if the organization needs continuous input from many heads, then participation of employees is vital to its growth.Another leadership theory that this study will delve into is the Goal-Path theory.   This focuses on the need for leaders to make rewards conditional on the accomplishment of objectives (Schwartz).     Sp ecifically, this theory discusses how leaders should aid subordinates in attaining rewards by clarifying the paths to goals.Example of this is the model that was proposed by John Adair in 1973. It is called the Action Centred Leadership model.   It argues that it is not who one is but what he does that determines him as a leader (Vroom, 1973).These two theories of leadership clearly state that for a leader to become effective, he needs to adjust to the needs of his subordinates and organization. Although authoritative leadership could be effective in certain circumstances, a viable organization basically springs forth from a leadership that encourages participation from subordinates.Once subordinates discover that their services and inputs are valued by the leaders and managers, they shall be motivated to contribute more efforts to the organization.   This is very important as for many employees feel that some leaders do not value their efforts.Data Presentation and AnalysisFrom the various literatures studied, it became apparent that the most effective leadership style is motivational one. Take for example the case of advertising agencies.   Most of them encourage the support and input of those involved in the project.   It is not only the boss or the leader who decides.   After some brainstorming, there will always be a group consensus that shall help them arrive at an agreed decision.In this case, the kind of leadership that develops and prevails in the organization is the motivational one because it encourages ordinary employees to contribute intellectually to all their projects.   In effect, the leader’s main work here only resides in facilitating meetings and brainstorming.   All the others depend on the employees.It would be impossible to find an effective advertising agency whose leaders are authoritative. This kind of atmosphere does not really thrive in a creative world such as this.Besides, if one has to really review history, i t would be easy to note that companies that have survives the test of time are those that resorted to motivational leadership.   After all, everybody knows that employees are the core of every organization. To think otherwise is suicide.Although there are still leaders who resort to the â€Å"old† style of leadership where they confine decision-making within the realm of big bosses, they are fast fading away.   It is probably because they have realized how important varied inputs are to make an organization dynamic and progressive.At the end of the day, it is still the call of leaders or managers to choose the kind of management that they wish to impose in the office. They are the Pied Pipers of the industry and whatever they may decide on will affect not only their lives, but the lives of their subordinates as well.To put it succinctly, the following characteristics should be possessed by a leader so that he can effectively lead a group.First, a leader must know how to k eep communication lines open within the group. As it has often been said, communication is the essence of organized activity and organizations function as a container within which communication takes place. By making sure that the communication process is seamless, he has already taken the step to make his organization more vibrant and dynamic.Second, there should be transparency between the leader and the members. To do this, the leader must make sure that a meeting is regularly scheduled to get both sides of the fence. This way, miscommunication is minimized and members will feel that they are vital to the group.Third, he should have the ability to combine caution with optimism.   He has to create a general outlook of optimism regarding what the changes he may want to implement. Any change in any group is often met with resistance and an effective leader must know how to deal with this.Fourth, he has to learn how to modify socialization tactics.   He must always remember that the primary way that people learn culture is through the socialization process.Lastly, he must find and cultivate innovative leadership. Group members are unlikely to give up whatever secure stability they derive from existing cultures and follow a leader in new directions unless that leader exudes self-confidence, has strong convictions, a dominant personality and can preach the vision with drama and eloquence.All these characteristics must be possessed by a leader in order for him to be effective. Of course, some effective leaders also falter in their role but generally, they are able to fill up their shortcomings by being able to get up when they fall down. In most cases, for a group leaders are more effective than managers. Technically, they are more or less the same but the latter are most likely inclined to only direct, instead of lead.ConclusionFrom the gathered data, it would be natural to conclude that an effective leader must know how to rally members behind the group†™s goals and objectives.   He must not only possess sound judgment and magnanimity, but most importantly, he has to have a charismatic character that will make him stand-out in the group.It is not easy to become an effective leader.   One has to go through several missteps before he can effectively handle a group, but there is nothing really that practice cannot help improve.The most important thing that a leader has to bear in mind is that he has to lead several employees and whatever decision he makes will affect other lives.   It is for this reason that he must be very carefully about his management style.   Motivational factors of employees are imbedded in the leadership style of a manager, and this can only work if the manager will be able to recognize this fact early on.In the end, an effective leader is somebody who knows how to motivate group members into achieving their goals by encouraging teamwork to reach some kind of consensus amid varied ideas and beliefs.In the advertising agency mentioned earlier, the behaviour of the managers or leaders need not change because right from the start they have been advocates of liberal leadership where motivating employees are first and foremost in the over-all agenda. They recognize that once the right motivation is given to the subordinates, it will boost the morale of the employees.   From here, it goes without saying that this advertising agency will continuously evolved to become one viable organization internally.In a nutshell, it would be important to recap that motivation of employees is very important in ensuring a dynamic organization.   However, the right motivation can only be given by leaders or managers who encourage employee-participation in every endeavour. Ultimately, these leaders are those that discourage authoritarianism.BibliographyAvery, Christopher M. (2000). How Teamwork Can be Developed as an Individual Skill. The Journal for Quality and Participation.Colwell, Joy L. (2001). Beyond Brainstorming: How Managers Can Cultivate Creativity and Creative Problem-Solving Skills In Employee. Supervision.Schwartz, Andrew E. (1994). Group Decision Making. The CPA Journal.Taylor, Thomas. (1994). Public Dispute Resolution. Lecture presented for the Mediation Theory and Practice course at Florida State University Law School on April 16, 1994. Florida Conflict Resolution Consortium, Tallahassee, Florida.Vroom, V. H. & Jago, A. G. (1988). The new leadership: Managing participation in organizations. Englewood Cliffs, N. J.: Prentice Hall.Vroom, V. H. & Yetton, P. W. (1973). Leadership and decision-making. Pittsburgh: University of Pittsburgh Press.Waitley, Denis and Maryann Rosenthal. Becoming a Proactive Leader. www.betttermanagement.comWhitman, Gilbert L. (1987) Leadership and Motivation (Management Skills Workshop) Bureau of Law and Business Reports, Madison, CT.

Definition and Examples of Audience Analysis

Definition and Examples of Audience Analysis In the preparation of a speech or a composition, audience analysis is the process of determining the values, interests, and attitudes of the intended or projected  listeners or readers. Karl Terryberry notes that successful writers tailor their messages . . . to the needs and values of the audience. . . . Defining the audience helps writers set communication goals (Writing for the Health Professions, 2005). Examples and Observations of Audience Analysis The goals of clarity, propriety, and persuasiveness dictate that we adapt our arguments, as well as the language in which they are cast, to an audience. Even a well-constructed argument may fail to convince if it is not adapted to your actual audience.Adapting arguments to an audience means that we must know something about the audience we are addressing. The process of audience adaptation begins with an effort to construct an accurate profile of the audience members that considers such factors as their age, race, and economic status; their values and beliefs; and their attitudes toward you and your topic. (James A. Herrick, Argumentation: Understanding and Shaping Arguments. Strata, 2007) Audience Analysis in Business Writing Youre in a new job and eager to impress. So dont let your heart sink if your first big task is to write a report. Its likely to be read by a whole raft of people- and that could include the managing director. . . .A great deal of thinking should go into the report before you actually start to write anything, says Park Sims, adviser to Industrial Society Learning and Development and a director of Park Sims Associates. . .You cannot overestimate the importance of audience analysis, says Park. Are they friends or enemies, competitors or customers? All that will influence mightily what level of detail you go into and what language and style of writing you use. What do they know about the subject already? Can you use jargon? (Karen Hainsworth, Wowing Your Executive Audience. The Guardian, May 25, 2002)Audience analysis is  always a central task in document planning. In most cases, you discover that you must address multiple audiences with varied reasons for using your document. Some wil l need help getting started; others will want to use  the product at advanced levels . . ..When you have pictured the users of your document and their motives and goals, you are better able to organize information to be most helpful to your audience. (James G. Paradis and Muriel L. Zimmerman, The MIT Guide to Science and Engineering Communication, 2nd ed. The MIT Press, 2002) Audience Analysis in Composition [A]n audience analysis guide sheet can be an effective intervention tool for student writers. The worksheet that follows can be used for this purpose, even when students are using new media. Who is my audience? Who do I want my audience to be? What knowledge about the subject does my audience already have?What does my audience think, believe, or understand about this topic before he or she reads my essay?What do I want my audience to think, believe, or understand  about this topic after he or she reads my essay?How do I want my audience to think of me? What role do I want to play in addressing my audience? (Irene L. Clark, Concepts in Composition: Theory and Practice in the Teaching of Writing, 2nd ed. Routledge, 2012) Analyzing an Audience in Public Speaking You might think about these questions as the who, what, where, when, and whys of audience interaction: Who is in this audience?What opinions does your audience already have about the topic you are presenting?Where are you addressing the audience? What things about the context or occasion might influence your audience members interest and dispositions?When are you addressing the audience? This is not just a matter of the time of day, but also why your topic is timely for the audience.Why would your audience be interested in your topic? Why should these people make a particular judgment, change their minds, or take a specific action? In other words, how does your goal intersect with their interests, concerns, and aspirations? This analysis will help you figure out how to make effective choices in your speech.(William Keith and Christian O. Lundberg, Public Speaking: Choice and Responsibility, 2nd. ed. Wadsworth, 2016) George Campbell (1719-1796) and Audience Analysis [Campbells] notions on audience analysis and adaptation and on language control and style perhaps have had the longest range influence on rhetorical practice and theory. With considerable foresight, he told prospective speakers what they need to know about audiences in general and audiences in particular. . . .[In The Philosophy of Rhetoric, Campbell] moved to an analysis of the things which a speaker should know about his particular audience. These include such matters as educational level, moral culture, habits, occupation, political leanings, religious affiliations, and locale. (James L. Golden, The Rhetoric of Western Thought, 8th ed. Kendall/Hunt, 2004) Audience Analysis and the New Rhetoric The New Rhetoric recognizes situation (or context) as the basic principle of communication and revives invention as an indispensable component of rhetoric. In so doing, it establishes audience and audience analysis as important to the rhetorical process and vital to invention. [Chaim] Perelmans and [Stephen] Toulmins theories especially establish audience belief as the basis for all rhetorical activity (which covers most written and spoken discourse), and as the starting point for the construction of arguments. Later, theorists applied the insights of New Rhetoric theory specifically to composition theory and instruction. (Theresa Enos, ed., Encyclopedia of Rhetoric and Composition: Communication from Ancient Times to the Information Age. Taylor Francis, 1996) Hazards and Limitations of Audience Analysis [I]f you pay so much attention to the audience that you inhibit your self-expression, audience analysis has gone too far. (Kristin R. Woolever, About Writing: A Rhetoric for Advanced Writers. Wadsworth, 1991)As Lisa Ede and Andrea Lunsford point out, a key element of much audience analysis is the assumption that knowledge of the audiences attitudes, beliefs, and expectations is not only possible (via observation and analysis) but essential (1984, 156). . .Due to the pervasiveness of an audience-oriented inventional strategy in the history of rhetoric, numerous analytic methods have been developed over the years to aid the rhetor in this hermeneutic task. From Aristotles early efforts to categorize audience responses to George Campbells attempts at engaging the findings of faculty psychology to contemporary demographic attempts to apply cognitive psychology, the tradition offers a vast array of tools for audience analysis, each of which relies on some visible criteria in order to dete rmine an audiences beliefs or values.Nevertheless, these efforts to infer attitudes and beliefs from more observable phenomenon present the analyst with a host of difficulties. One of the most sensitive problems is that the results of such analyses frequently end up looking like a politically egregious form of stereotyping (not unlike the practice of racial profiling). (John Muckelbauer, The Future of Invention: Rhetoric, Postmodernism, and the Problem of Change. SUNY Press, 2008)

Increasing Atomic Number Doesnt Always Increase Mass

Increasing Atomic Number Doesnt Always Increase Mass Since atomic number is the number of protons in an  atom  and atomic mass is the mass of protons, neutrons, and electrons in an atom, it seems intuitively obvious that increasing the number of protons would increase the atomic mass. However, if you look at the atomic masses on a periodic table, you will see that cobalt (atomic No. 27) is more massive than nickel (atomic No. 28). Uranium (No. 92) is more massive than neptunium (No.93). Different periodic tables even list different numbers for atomic masses. Whats up with that, anyway? Read on for a quick explanation. Neutrons and Protons Not Equal The reason increasing atomic number doesnt always equate to increasing mass is because many atoms dont have the same number of neutrons and protons. In other words, several isotopes of an element may exist. Size Matters If a sizeable portion of an element of lower atomic number exists in the form of heavy isotopes, then the mass of that element may (overall) be heavier than that of the next element. If there were no isotopes and all elements had a number of neutrons equal to the number of protons, then atomic mass would be approximately twice the atomic number. (This is only an approximation because protons and neutrons dont have exactly the same mass, but  the mass of electrons is so small that it is negligible.) Different periodic tables give differing atomic masses because the percentages of isotopes of an element may be considered changed from one publication to another.

Philosophy Essay Example | Topics and Well Written Essays - 500 words - 4

Philosophy - Essay Example This personal philosophy emanates from the changes over the years which have moved away from publicity to â€Å"school public relations† and finally to the current concept of â€Å"school-community relations† (Bagin and Galleger 2005, p. 12). This is because, school as an intricate part of the community cannot adjust to transformations within the â€Å"social order† or make corresponding improvements in the delivery of its services without citizen participation (Bagin and Galleger 2005, p. 13). Leadership in school and community relations therefore aims to encourage participation by operating a transparent organization so that citizens and the community at large are fully informed. They in turn can share concerns and opinions among themselves and with the school administrators. As Bagin and Galleger (2005) inform, by taking this approach, citizens will grow to know the school directly and they are in a better position to participate in the administration of the s chool (p. 13). Citizen participation will naturally involve asking questions, sharing ideas, considering proposes projects and taking a stance relative to important matters.

Vedio Analyze Essay Example | Topics and Well Written Essays - 1000 words

Vedio Analyze - Essay Example The company has strived to maintain a corporate culture that fosters creativity and innovation. In that respect, it has fostered an environment that acknowledges good performances by employees. The Human Resources department has played a critical role in ensuring that these demands are met, through establishment of relationships. This approach prepares leaders and managers to deal with various extraordinary situations that may arise. There are various laws that prohibit various forms of discrimination in the United States. By adhering to these standards, the company has been able to meet its strategic objectives as well as customer requirements (Nickels, 2013). Determination of human resource needs takes place through a 5-step process. The first involves preparation of an inventory of its employees. Secondly, the company needs to analyse what different jobs entail. Thirdly, the company needs to examine future demands on the human resource. Subsequently, it should examine supply of th e required labour. This is required for prior training of staff, thus acquiring a competitive advantage. Finally, a strategic plan for hiring should be established (Nickels, 2013). The hiring process involves pre-screening and interviews that assess skills, while emphasising a cultural fit for the candidate, with the company. This fit is important for enhancing the company’s leadership, through organic development. ... Similarly, mentors are useful for guiding staffs that have lesser experiences at the workplace. Performance appraisals are useful for determining the right levels of compensation needed for retaining staff and boosting their motivation levels. This may be done through salaries, bonuses, stock options and other perquisites such as fringe benefits. The staffs are, therefore, able to focus on creative and innovation needed for success at work (Nickels, 2013). The key challenge in human resource management in the United States is attracting and retaining skilled talent in the organization. The country has experienced a shift from a manufacturing economy to service-based. As a result, there has been growing a demand for skilled graduates in high-tech jobs such as software engineering. However, the problem lies in capturing and retaining them. To lure such talent, HR managers need to create several benefits. For example, they need to develop good compensation schemes that appeal to the tal ent. This is also necessary for retaining the talent. The difficulties in attraction and retaining of skilled employees may be attributed to a variety of reasons. Firstly, there may have been limited effort in determining future trends in the labor market. As a result, HR managers within the organization were unable to develop means of acquiring or developing talent in the organization. As a result, the organizations are left with limited access to skilled workers in the market. Secondly, development of compensation schemes is difficult due to financial needs. It is important to note that modern labor markets are characterised by competitive salaries and other forms of compensation. Companies focused on cost-cutting may not be able to capture the interest

Getting to Know the Bomb Essay Example | Topics and Well Written Essays - 500 words

Getting to Know the Bomb - Essay Example Henrickson states in the preface that it was "Not until the 1980s, when there arose signs of an organized and widespread antinuclear activism in America". It can only be presumed that the author slept through the 1960s when the anti nuke people woke up from the brainwashing of the 1950s. If the Russians had not also had the bomb, the country would still be asleep at the switch. She further states that, "no such revolutionary change engulfed America". She discounts the cultural revolution of the beatniks and hippies. They were reacting to a world gone mad with nuclear weaponry and rabid with military power. How many other technologies do we as a culture ignore out of fear that they are the only things between us and doomsday Is eavesdropping technology the government's new edge and the current paranoia Statesmen rule with leadership, governments with fear. Will we have to learn that Al Quieda is tapping our phone to bring attention to that new threat Like atomic weapons, it's hard to integrate them into our life like a microwave oven.

Master Slave Dialect Essay Example for Free

Master Slave Dialect Essay The insightful analysis of Hegel in his Phenomenology of Spirit concerning the development of self consciousness revolves around the important impulse to â€Å"Self Consciousness† in which he details the master/slave dialectic. Contrary to preceding German Idealists, Hegel does not hold the assumption that the conscious agent is self conscious a priori; rather, the agent must establish this notion of self-conception through experience. This experience become developed through time and is therefore associated with the concept of â€Å"history†. It can even be claimed that any development of self consciousness must be conditioned historically as much as it draws upon the demands of desire and the means to its sating. Self consciousness is therefore far from innate with regard to individual agent. This break with tradition appears to be in arguing that self consciousness emerges out of non-self consciousness over time in a process which is conditioned historically. Commentators are however not in agreement in regard to the specifics of this historical process and its holistic ontological location, particularly in the nature of the process which underlies the development of self consciousness. Alexandre Kojeve finds Hegels dialectic of the mater/slave relationship to be referring to historically conditioned, material processes. The basic question concerns the amount of historicity required for the development of self consciousness: is it a purely external process brought about by the conflict between two living beings, or is it an internal struggle that encompasses the conflict between various faculties? Kojeve argues for the former interpretation. Kojeve on the Historicity of the Master/Slave Dialectic Kojeves analysis of the master/slave dialectic integrates Marxist conception of class struggle with Hegels phenomenological account. Beginning with Hegels view of desire, Kojeve holds the assumption that the physical creature is the basic unit of consciousness and the locus of desiring. It is from this foundation that humans, together with animals, have desire referred to as the drive to alter external shapes or forms of being to that which would suit their own interests and being. Desire seeks to transform the world, to negate the external object in its own existence and put it to the use of the desiring being. Kojeve, for instance, points to the desire of hunger as a clear example of a desire that a being has that negates the very existence of an object through radical change. The essence of human being lies in this power of negation; he argues that man is negating action, which transforms given being and by transforming it, transforms itself (Kojeve, 1980: 38). The difference that lies between human desire and animal desire is that human desire goes so far as to surpass itself. Humans possess desires that result in the negation of their conception as natural beings. This leads to the possibility of self consciousness which needs â€Å"transcendence of self with respect to self as given† (ibid 39). The key to this transcendence could be human desire if it focuses on that which liberates oneself from that mode of being. The ability to desire non-being is characteristically human and enables an individual to free himself from the concept of being that so enslaves human life. Instead of corresponding to the pulls and pushes of nature, humans can employ desire to transcend the mere â€Å"freedom of the turnspit† and achieve self consciousness. Kojeve is stressing on the biological basis of the master/slave relationship by labeling biological drives â€Å"desires†. The major difference between humans and animals is the ability of humans to desire non-being or death. According to Kojeve, the ability to desire non-being is the extreme limiting case of human freedom. Humans are free from their essence in the most basic way possible; they can opt to end it through their own desires. It is at this point that a desiring consciousness makes the realization that there are more than objects of desire in the world. The desiring subject becomes cognizant of other conscious beings in the world. According to Kojeve, a conscious being can only be satisfied when the other desiring conscious meets its desire for recognition. This is not a natural reciprocation from other beings, and the consequent lines of action are competitive in nature. There exists a struggle between the two agents in a life and death fight for recognition of the other. It appears that since humans demand recognition from the other being and possess the capacity to transcend natural animal desires through the desire of non-being, a struggle ensues between these desires. It seems as if Kojeve is arguing that freedom and ultimate worth reside in the ability of the being to defy nature and desire, and risking destruction in the face of inclinations towards natural preservation. Why is this risk being taken? The non-essential end of this endeavor is identification from another desiring consciousness. The only moment that animals seem to risk their lives is when they are pursuing the means to preserve their life. Humans on the other hand can defy nature to achieve desired recognition from other creatures of the same capabilities. Recognition cannot be gained from any animal in this scheme. It must be from a being that can also risk all of its natural prerogatives in the pursuit of the same end of recognition. Kojeve conceives of Hegels transition from a life and death struggle to one in which no being dies as a last and irreducible premise in the Phenomenology. It appears to be a mere assumption that the deadly struggle ends in one being assuming the role of the master and the other of the slave. According to Kojeve, this results from the ability of the master, and the inability of the slave to resist his natural instincts for survival. The master was strong enough to continue risking his life, while the slave eventually succumbed to his natural desires and attempted to preserve his life through assuming the role of the slave. Kojeve suggests that, â€Å"the vanquished has subordinated his human desire for recognition to the biological desire preserve life. The victor has risked his life for a non-vital end† (ibid 42). At the beginning of the struggle, the two agents appear to be unequal with regard to resolution and stamina. The one who is to be the slave is not capable of continuing the struggle and is therefore forced into subjection as the only way of preserving his life. It must be judged therefore that if both agents had similar resolution and power, the struggle could possibly and with both being slain. This is of course a condition that would not aid the establishment of self consciousness or the extension of biological life, perhaps explaining which Hegel stresses on the ascendance of one master and the servitude of one slave. The work of the slave is the intermediary between the master and the world of nature. According to Kojeve, it is this work that enables the master to satisfy all his needs without personal expectation; the master desires while the work of the slave bends nature to meet these desires. From the masters perspective, desire is followed by immediate satisfaction. From the perspective of the slave, the desire of another is answered with their labor, which then results in the others desire being satisfied. In this scheme, the master is tied to the drives of nature; while he could risk his own natural drives to secure recognition from the subjugated other, his courage and freedom then faded into a mere pursuit of particular biological desires. According to Kojeve, the master remains a natural being, an animal since he maintains this state of egocentric desire and the satisfaction of desire. The actual action of negation and transformation that is achieved in the instantiated relationship of the master and the slave appears in that of the slave. He is the one that is acting and transforming the world, whereas the master merely has desires qua natural being. Given this foundation, Kojeve realizes that the base is set for the possibility of a historical process which is holistically the history of the Fights and the Work that finally ended in the Napoleonic wars and the table on which Hegel wrote the Phenomenology so as to comprehend both those wars and the table. History starts with the resolution of the initial struggle into two classes, those of the master and slave. All material products and future struggle are to be comprehended within this simple framework of master/slave dialectic. History is nothing but a product of the master/slave struggle, made up of entirely of such struggles, and is no more when such struggles end physically. The materialist tendencies in such a conception is quite evident especially when Kojeve remarks that man must always be either master or slave, and that beings must be in a relation with each other for them to be at least considered human. The extreme historicity of the master/slave dialectic is obvious in this conception which is important in describing not only the progress of world history but also the universal history, offering in details the interaction of humanity with the rest of the natural world. According to Hegel, the slave interacts with nature. It therefore follows that natural history details the progress of slave overcoming nature and bending it to its will. The will of the slave is however not the operative force here; instead, it is the masters mediated will that drives the slave to his interaction with nature through his labor. According to Kojeve, it is this fundamental interaction with nature that enables the dialectic reversal of the masters dominance and the slaves subservience in the Phenomenology. The reading of Hegels master/slave dialectic by Kojeve is quite materially founded in its historicity. It involves conflict of individuals or groups, and requires that they resolve into two groups; those that fear death and become the slaves and those that can surpass this fear of death by risking their life and become masters. History starts with this struggle, and the entire history is the continuation of this struggle until the slaves are finally freed from the tyranny of the masters. The sources of this ultimate freedom are work, fear, and service, but only after the slave journeys through a series of ideologies, by which he seeks to justify himself, his slavery, to reconcile the ideal of freedom with the fact of slavery (ibid, 53). The final point of history, according to Kojeve, is when the physical struggle between mater and slave ultimately ceases. History reaches its final point since it is nothing but the constant struggle between masters and slaves. It is in this note that Kojeve ignores much of Hegels true purpose behind Phenomenology. Inadequacy of Kojeves formulation The materialist reading of the master/slave dialectic has been characterized by much criticism owing to what it has ignored concerning Hegels phenomenology. In emphasizing on the purely external struggle between two agents, such a reading simplifies the integral, internal role of another in the establishment of the subjects self consciousness. Kojeve unduly restricts the master/slave analysis in Hegels Phenomenology to the external struggle between two creatures. The true reading of this dialectic must encompass other perspectives as well. The master/slave dialectic can be explicated from three perspectives. The first is the social which is exclusively adopted by Kojeve. This reading focuses on the physical, actual struggle of persons or groups to acquire recognition and power. It is however not enough to take this social perspective for the entire master/slave dialectic. The psychological perspective complements it, which regards the dialectic as an interpersonal struggle within the individual ego. With this regard, the master and slave are various powers or patterns of the mind itself. The latter perspective is one of fusion between the previous two perspectives; the ego is changed by internal processes that are set in motion due to the external struggle between agents. As far as the limitations of the social perspective is concerned, there is no problem with Kojeves analysis. The actual disagreement with Kojeve is enabling the historicity of the psychological account of the master/slave dialectic without reducing it to material conflict between physical agents. The heart of Hegels though is the Platonic parallel between conflict in the stater and conflict in the individual agent. According to this interpretation, the quest for harmony will enable the master/slave dialectic on the levels of both the social and the psychological. The psychological perspective on this dialectic is required to comprehend the succeeding development of self consciousness. Vital to this conception is the idea that the faculties of the ego must contend in order to act because a single comprehensive faculty, regardless of the number of egos, would render them either completely static or completely destructive. Therefore, internal conflict must underlie any external conflict. There is thus the possibility of giving a psychological interpretation of the master/slave dialectic as a struggle within the soul, of the ego striving for self consciousness. Problem with Kojeve according to Carl Schmitt and Emmanuel Levinas The fundamental commonality between Schmitt and Levinas is their replacement of a Hegelian conception of politics as a struggle for recognition emanating from an originary battle to the death with the view that the originary relationship is rather between the rescuer and the victim, always in the presumed presence of some third whose ethical position is not known. At the end of a century that is characterized and dominated by the dialectic of revolution and counter revolution, a shift to Levinas and/or Schmitt can help in understanding the post cold war linkage between the global and the local as a humanitarian relation between the rescuers and the victims and a political doctrine of preemptive third party intervention. Lavina argues that, by relating to beings in the openness of being, understanding finds a meaning for them in terms of being (Lavina, 2006: 87). With this regard, understanding does not invoke them but only names them. Understanding therefore carries an act of violence and of negation. Violence is therefore a partial negation. This partial negation can be defined by the fact that without disappearing, beings are within ones power. Violence denies the independence of beings. Possession is the means whereby a being, while existing, is partially denied. Lavina holds that it is not merely a fact that the being is an instrument and a tool, that is, as a means, it is also an end. According to Lavinas, peace is the paradigmatic ethical relation between one and another in proximity. As a relationship of pure exteriority of two neighbors, each of whom is incapable of knowing the others inner life, peace is entirely different in its origin and demands from the political pursuit of justice. Lavinas sees the responsibility for other human being as anterior to every question. Lavinas acknowledges politics as involving comparison, reciprocity and equality which is external to ethics and is always about peace rather than justice, and presumes human incommensurability. The specific political distinction to which political actions can be reduced is that between friend and enemy according to Schmitt (Schmitt, 1996: 26). The antithesis of friend and enemy does not contradict to the relatively independent criteria of other antitheses. He conceives of the distinction between friend and enemy to denote the utmost degree of intensity of union or separation, association or dissociation. It can exist both in theory and in practice without having to draw from other distinctions. His view shifts from that of Kojeve in the sense that he conceives of the other not to be necessarily an economic competitor. In other words, he does not view master/slave dialectic in the sense that Kojeve views it. According to him, a political enemy does not necessarily have to appear as a competitor. According to him, only the actual participants can correctly identify, comprehend and judge the concrete situation and settle the extreme case of conflict. Each participant, he argues, is in a position to judge whether the adversary intends to negate his opponents way of life and therefore must be repulsed or fought in order to preserve ones own form of existence (Schmitt, 1996: 27). Terrorism as it pertains to master slave dialect Terrorism is an ideology of violence meant to intimidate or cause terror for the aim of exerting pressure on decision making by state bodies. It encompasses a series of acts that are meant to spread intimidation, panic, and destruction in a population. These acts can either be carried out by individuals and groups that are opposing a state or acting on behalf of the state. The question of violence is closely connected with sovereignty. The master slave dialectic must be a violence that makes sense, violence that results in the production of sense in the form of man and history. Terrorism on the other hand is a senseless violence that lays waste without recognition. In order to produce history, the master slave dialectic must produce the positions of master and slave. Because the master has not encountered death in all its terrifying reality as the absolute master and the slave has, the slave possesses the power over the master. In this situation, the act of terrorism is a struggle between masters and slaves. The terrorists have confronted the reality of death. Having defeated the slave, the master forced him to work. This labor implies that while the master is idle, the slave labors at transforming the world. The transforming labor of the slave eventually gives it the power to take up once the liberating Fight for recognition that he refused initially for fear of death. Terrorism thus becomes an element of a struggle between the master and the slave. According to master slave dialectic, the course of history is determined by this struggle.